Cordelia Container Shipping Line (CSL), a leading container shipping company, continues to expand its business and sea transportation network to global destinations. Emphasizing the quality of customer service and world-class operational efficiency and aiming to support Thai importers and exporters, CSL connects the vibrant Thai market to the world through its professional service agent, Lunar Star Line.
Established as an international container shipping liner company, CSL enhances servicing flexibility and supports the businesses of its parent company, a global feeder shipping company with over three decades of experience and expertise.
Strong Background
Headquartered in Singapore, CSL started serving its customers in 2020 after registering as a company in Cyprus in 2019. The company operates under a management team with experience and expertise in various fields, including liner and NVOCC operations, global logistics and supply chain solutions, as well as a team of business and financial experts. Combined, this team offers comprehensive experience and specialized knowledge in shipping line management and regional operations. As a result, customers can rest assured that they are provided with quality transportation services and solutions cut out for the market in each region. They will also receive the same quality and smooth services for every shipment, whether high or low season.
Since its inception, CSL has been committed to providing its customers with outstanding quality and services. With a comprehensive network in Asia, the Middle East, and the Mediterranean, covering 76 destinations in 28 countries. The company aims to add more than 100 destinations in 30 countries by 2023.
The Right Partner
CSL focuses on providing comprehensive transportation services, increasing operational capability, and enhancing service excellence for customers through branch offices in major transportation hubs as well as professional agency offices in ports and countries around the world.
In Thailand, CSL operates and provides services through Lunar Star Line as its sole official representative. Complemented by the agent’s experience and expertise in the market, CSL’s Thai customers are thoroughly delighted with its services.
Ms. Veerin Patsornvijit, Managing Director and founder of Lunar Star Line, says, “Lunar Star Line has been appointed as the sole official representative in Thailand of CSL since 2020. With offices in Bangkok and Laem Chabang, we can provide speed and flexibility to customers, including document picking and delivery. We also have staff available 24/7 for increased flexibility and service continuity. We concentrate on creative, honest, and definitive services. We serve every customer with understanding, taking care of and providing support from the beginning to the end, the same way we take care of our families. Customers are impressed with our high standards and quality and continue to use our services. This is the guideline for all our staff to follow.”
Potential Market
For CSL, Thailand is a market full of potential. The high volume of inbound and outbound cargo is an essential factor that supports the company in efficiently managing its container inventory in Thailand. In addition, Thailand’s stable and robust economic structures in the region, coupled with the professionalism of the sales representatives deployed by Lunar Star Line, give CSL confidence in growth opportunities in the Thai container shipping market, both in general cargo and reefer boxes. With a fleet of over 40,000 containers serving destinations worldwide, CSL is ready to expand to 50,000 containers by the end of this year to support the growing demand for transportation.
Ms. Anyada Leelaapiruedee, Commercial Director, Lunar Star Line, says, “We have enough capacity to provide continuous services. Therefore, our customers can rest assured that we have a container for all their shipments, whether it is a general container, a temperature-controlled container, or the soon-to-be-available special cargo container. These new offerings will include flat-rack and open-top containers. In addition, we have also increased the proportion of the guaranteed space both on the feeder and main vessels. As a result, customers can be confident when they ship with us because we guarantee that their cargo will be transported safely and efficiently to the destinations.”
Key Strengths
In addition to the excellent service quality and customer support of the representing agent, CSL’s strength also comes from the continued support of its parent company. With its long industry experience, the company’s key strengths lie in the high level of expertise, a global brand reputation, experienced personnel, professional executives, comprehensive shipping business management systems, a ‘Quote to Cash’ transaction management system, a real-time container management system, a container in and out scheduling management system, direct data linkage for port/container yard/feeder operator/truck carriers, a real-time data management system, and a customer-friendly website platform.
Moreover, the company’s high-stability, real-time container management control system is vital in increasing customers’ confidence that they will receive reliable services. Containers are always available in most parts of Thailand. The expansion of CSL’s network to cover new areas and territories is also an important addition to support the transportation of goods from Thailand to new destinations.
On the Rise
With a team of experienced experts handling various containers from both CSL and Lunar Star Line, the company has continuously expanded its customer base. The company achieved rapid success after just a few years of operation through solid business practices, excellent customer service, and professional operations.
From the continued success of both companies as excellent partners, both CSL and Lunar Star Line will go hand in hand in achieving organic growth. With each other’s support, shared business goals, and the view to jointly provide services with the best quality and efficiency, customers will be delighted with the best service experience.
Lunar Star Line
Sales : Sales@lunarstarline.com
Customer Service : Cs@lunarstarline.com
Operations : Ops@lunarstarline.com
Tel. 02-294-0738, 02-294-0739 ext. 12 (Sales) #22 (Customer Service) #26 (Operations)
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