DB Schenker Reveals Exclusive Adidas Signature Sneaker for 150th Anniversary

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DB Schenker Reveals Exclusive Adidas Signature Sneaker for 150th Anniversary

In 2022, DB Schenker celebrates its 150th corporate jubilee, under the theme, “150 Years Elevating Lives.” The anniversary year will feature a challenge to motivate its employees and their families and friends worldwide to count their steps and track any physical and mental activities. Additionally, for each kilometer collected, one cent will be converted and donated to selected charitable organizations related to the company’s commitment to the UN’s Sustainable Development Goals. So far, around 70 million kilometers have been collected via a dedicated smartphone app.

Furthermore, during the first quarter of the year, collected funds will be donated to WeForest, to help forest conservation projects and social initiatives in Brazil and Ethiopia. For the second quarter, donations will go to Ocean Conservancy, supporting science-based solutions for healthier oceans. Moreover, the climate protection, non-profit organization Atmosfair is selected for the third quarter, while the partner for the fourth quarter of the year will be announced soon.

Mr Jochen Thewes, CEO of DB Schenker, takes on the competition himself, challenging employees worldwide to compete with him in various activities. He states, “We are currently running the company’s greatest fitness exercise ever. I am very proud of our team all around the world. Since January, we have already circled the globe more than 1,750 times. With our own signature running sneaker, each DB Schenker colleague will receive yet another incentive to make every move count.”

Prior to the anniversary year, a sneaker model from the Adidas Supernova collection was selected and customized by the Adidas design team. The limited-edition DB Schenker shoes feature the company’s brand colors and logo on the latch. As an anniversary gift, all registered colleagues will receive a pair of the exclusive Adidas sneakers in the brand colors of DB Schenker. Additionally, the running shoes were mostly produced from recycled plastics to properly align with DB Schenker’s sustainability initiatives and values.


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