ZIM Integrated Shipping Services has launched a new global digital campaign to promote its myZIM Personal Area platform, highlighting the company’s efforts to enhance customer experience through digital services.
The campaign will be rolled out across social media channels in multiple markets, including a version adapted for the Chinese market.
Showcasing Digital Customer Services
Filmed at ZIM’s headquarters in Haifa, Israel, the campaign features employees from the company’s customer service and IT teams, highlighting the people behind the development and operation of the platform.
The initiative focuses on the platform’s expanded digital capabilities, which are designed to simplify shipping processes for customers while maintaining access to personal support.
Expanding Platform Capabilities
The myZIM Personal Area provides customers with a range of digital tools within a single interface, including booking management, quotations, shipping instructions and shipment status notifications.
According to the company, the platform has been developed through a “Powered by Our Customers” approach, incorporating feedback from users to guide ongoing upgrades and new feature development.
Additional functionalities are expected to be introduced in more markets in the near future as ZIM continues to expand the platform’s capabilities.
The campaign reflects the company’s broader focus on digital transformation while maintaining personalised customer service within its global operations.
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