The CMA CGM Group, a global leader in maritime, land, air, logistics, and media solutions, has unveiled its new corporate Purpose to all 160,000 employees worldwide: “We imagine better ways to serve a world in motion.”
Under the leadership of Chairman and CEO Rodolphe Saadé, the CMA CGM Group has undergone a significant transformation while staying true to its core values and heritage. This newly articulated Purpose aims to unite the Group’s diverse workforce around a shared mission.
The Purpose reflects the relevance of CMA CGM’s activities and responsibilities within everyday society, as well as its deep commitment to all its stakeholders, including employees, customers, partners, civil society, and environmental advocates. It also strengthens the connections between the Group’s various subsidiaries, business lines, and operations across the 177 countries where CMA CGM operates. Ultimately, it expresses the Group’s unique identity and its ambition to play a leading role in the maritime transport, logistics, and media sectors.
The development and formalization of this Purpose were conducted in collaboration with BCG BrightHouse, with its creative expression and deployment supported by Havas Paris.
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