Interasia Lines Thailand has tasked Lentus, a prominent player in content production and digital media and the publisher of Logistics Manager (LM) magazine, with the development of YourInterasia. This innovative platform aims to cater to the distinct digital requirements of users in the Thai market by offering a modern, user-friendly information service. This initiative represents a significant stride towards fostering sustainable business expansion in the digital era.
The global shipping industry is an intricate web, teeming with diverse providers, regulations, and technologies. Its ecosystem comprises exporter-importers, freight forwarders, ports, terminals, shipping lines, and government agencies, all crucial stakeholders in ensuring seamless transportation and logistics operations. Effective collaboration among these players is imperative for both the smooth flow of goods and the swift and accurate exchange of information among them.
Consequently, companies worldwide are adopting information technology solutions to streamline information flow. This is especially important in today’s climate, where global and local communication is essential. However, ‘one-size-fits-all’ IT solutions from corporate headquarters often fail to address the unique needs of local markets and branches. These systems may lack support for essential local languages, hindering the flow of information like business holidays, shipping updates, and other regional details. Additionally, they may not align with local IT usage preferences. In many Asian nations like Thailand, employees often rely on personal communication devices and messaging apps for customer contact, finding them faster and more popular than traditional email.
Recognizing this challenge, Lentus leverages our expertise in developing digital solutions specifically tailored to the Thai logistics sector. We combine our comprehensive understanding of the distinctive hurdles within this industry and our extensive experience as producers of LM magazine to curate YourInterasia—tailored to the requirements of Interaisa’s clientele. Designed and customized to address their specific needs, the platform endeavours to streamline operations, reduce complexity, and enhance communication efficiency across the transportation continuum.
Better Customer Experience
Offered in both Thai and English, YourInterasia is a comprehensive online platform designed to optimize communication efficiency for the shipping line’s clientele. This robust customer service support solution provides 24/7 access to critical information like ship schedules, container status updates, arrival information, and container depot addresses—all available at the customers’ fingertips via the user-friendly website https://yourinterasia.app/. The platform’s responsive design ensures seamless accessibility across all devices, from smartphones and tablets to laptops and desktop computers. With a captivating and intuitive user interface (UI), YourInterasia promises a delightful and user-focused experience while authentically reflecting the Interasia brand image.
Furthermore, YourInterasia boasts a smart chat room that integrates AI-powered automation alongside services rendered by the company’s customer service personnel. This synergy ensures prompt assistance for both routine and intricate inquiries. By combining the efficiency of automation with the personalized touch of human interaction, the platform guarantees swift access to assistance and answers, thereby enhancing overall customer satisfaction and experience.
Beyond a centralized information hub, YourInterasia fosters two-way communication and integrates seamlessly with various business management and communication software. This inclusive approach, encompassing various communication platforms and social media channels, caters specifically to Thai customers. By streamlining connectivity and interoperability, YourInterasia can boost customer engagement and satisfaction.
Increased Operational Efficiency
YourInterasia is designed to put essential information—like vessel schedules, container depot locations, and holiday business hours—directly in customers’ hands. This immediate access empowers users with the most up-to-date details while freeing company employees to focus on complex inquiries and deliver enhanced customer service.
The platform tackles the challenges of outdated shipping information with real-time updates on vessel schedules and container statuses. This helps mitigate port and depot congestions from vessel delays and reduces redundant customer inquiries. The platform’s integrated chat management and analytical reports further streamline operations and provide valuable insights into customer needs, driving overall service efficiency.
Interasia Lines Thailand acknowledges the significance of work-life balance and employee data security in developing the YourInterasia platform. Lentus’ proprietary message management software is seamlessly integrated into the system to address these concerns. This feature enables employees to communicate professionally with customers across various channels, such as the LINE application or Meta Messenger, without necessitating personal smartphones. Aside from safeguarding employee privacy, the message management software also provides management with the advantage of transparency in conversations between agents and customers.
During the system’s initial trial phase, YourInterasia effectively reduced phone and email contacts to customer service and documentation teams by over half. This substantial reduction in contacts grants the teams additional time to tackle more complex inquiries, thereby enhancing problem-solving capabilities and delivering an outstanding customer experience.
Expanded Marketing Opportunities
Feedback from users highlights that the online customer service platform boosts operational efficiency and is a potent tool for attracting new business. Simplifying customer interactions—especially for small and medium-sized enterprises (SMEs) and e-commerce ventures—promotes convenient quoting and booking. This reduces customer acquisition costs and opens doors to new markets, regardless of the customer’s size.
Additionally, YourInterasia can be seamlessly integrated with leading enterprise resource planning (ERP) and customer relationship management (CRM) platforms like Salesforce. These integrations streamline customer service operations and ensure crucial customer information is captured and stored for targeted marketing campaigns. The platform also provides advanced analytics reporting, revealing customer interests for tailored campaigns and higher engagement rates.
In essence, YourInterasia demonstrates a clear ability to attract new customers, nurture existing relationships, and maximize the potential of marketing campaigns—a strategic approach essential for smarter, more efficient growth.
Bridging the Gap
Lentus is proud to introduce YourInterasia, a robust solution designed to bridge the communication gap between shipping lines and their customers. This innovative platform holds the potential to streamline logistics operations and drive significant efficiency gains. We extend heartfelt gratitude to Interasia Lines Thailand, whose trust and partnership as a launch customer validate our vision for this groundbreaking solution.
Looking ahead, Lentus aims to expand this solution to other shipping lines, fostering industry-wide collaboration and driving efficiency and productivity for carriers and shippers alike within the digital landscape.
อัพเดตข่าวสารและบทความที่น่าสนใจในอุตสาหกรรมโลจิสติกส์ก่อนใคร ผ่าน Line Official Account @Logistics Mananger เพียงเพิ่มเราเป็นเพื่อน @Logistics Manager หรือคลิกที่นี่
