CEVA Logistics and Too Good To Go have reached a milestone, distributing 100,000 Too Good To Go Parcels within four months. This collaboration provides a sustainable solution for FMCG brands to manage surplus food and reduce food waste.
To mark this achievement, Rosie Wrighting, MP for Kettering, visited CEVA Logistics’ Midlands facility, where the parcels are processed and packed for delivery. This visit highlighted CEVA Logistics’ role in enabling brands like Tony’s Chocolonely and Heinz to distribute surplus products to consumers at a reduced price through the Too Good To Go app.
“It is brilliant to see Too Good To Go and CEVA Logistics working together to provide a sustainable solution to surplus food, create jobs for local people and distribute an impressive 100,000 parcels in such a short space of time,” said Rosie Wrighting, MP for Kettering. “Tackling food surplus is so important – nobody wants to see good food go to waste.”
Brands such as Tony’s Chocolonely and Heinz send surplus stock to CEVA’s packing facility, where CEVA handles packing and distribution to consumers.
A spokesperson for Tony’s Chocolonely stated, “Partnering with Too Good To Go has given us a powerful, sustainable way to manage our surplus and stay connected with our conscious consumer base.”
A spokesperson for Heinz added, “We’re thrilled to see the incredible success of the partnership between Too Good To Go and CEVA Logistics, reaching the impressive 100,000 milestone for parcels produced. This collaboration underscores the importance of sustainable solutions in managing surplus food and reducing waste. In each Parcel, consumers can expect to find a variety of their favourite Heinz products, including baked beans, soups, pasta sauces, and ketchup, along with other pantry staples. These items help reduce surplus stock while ensuring people have access to nutritious, familiar food options. It’s exciting to be part of such a positive movement that’s a win for everyone involved.”
Too Good To Go Parcels helps brands reduce food waste from excess stock, packaging changes, or cosmetic imperfections, allowing them to recoup profits on products that would otherwise be discarded. The Too Good To Go app connects over 17 million UK registered users with brands committed to sustainability.
Steve Barry, Senior General Manager from CEVA Logistics, said: “Reaching 100,000 Parcels shipped across the UK with Too Good To Go shows the power of collaboration in tackling food waste by driving sustainable change, not just in our local community but across the globe. MP Wrighting’s visit to our Northamptonshire operation underscores this milestone and acknowledges the hard work of our team and the positive impact we can make together.”
Sid Baveja, VP of Operations for Central Europe at Too Good To Go, said: “We’re really proud to have reached this milestone with our partners at CEVA Logistics. Globally, 40% of food produced is still being wasted, so knowing that we can successfully provide technology-enabled solutions to manufacturers that help them manage surplus food items and redistribute them to consumers with convenient delivery is a promising step in the right direction.”
CEVA Logistics plays a crucial role in delivering Too Good To Go Parcels to customers, and the service continues to expand across Europe. Globally, over 3.2 million Parcels have been saved, preventing 51.9 million kgs of CO2 emissions and conserving 15 billion litres of water.
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