Mediterranean Shipping Company (MSC) will exhibit at Asia Fruit Logistica 2026, scheduled for September 2–4 at AsiaWorld-Expo in Hong Kong.
Positioned in Hall 5, Stand 5R01, the container line will highlight its global trade network, specialized refrigerated transport solutions, and digital monitoring services tailored for the fresh produce sector.
Core Cold Chain Offerings and Technologies
MSC will highlight several transport and cargo-monitoring capabilities designed for temperature-sensitive perishables:
- Global Liner Connectivity: Direct access to major international trade routes serving key growing and consumer markets with competitive transit times.
- Advanced Reefer Control Systems: Equipment features active temperature, humidity, and controlled-atmosphere systems to maintain freshness and extend product shelf life.
- Digital Cargo Visibility: The MSC iReefer solution offers real-time monitoring and live temperature tracking to safeguard cargo throughout the transport chain.
Sustainable Transport Options: Energy-efficient reefer units and decarbonization initiatives focused on reducing the carbon footprint of perishable supply chains.
Scheduled Booth Presentations
MSC will host two focused technical presentations at Stand 5R01 during the event:
- Delivering Freshness: MSC Trade Network and Reefer Capabilities (September 2, 2:00 PM – 2:30 PM): Presented by Jamie Deng, Senior Trade Manager at the MSC Asia Regional Office in Singapore, detailing MSC’s global reefer coverage and cold chain strategies.
- MSC Digital Business Solutions Empower Smarter Supply Chains (September 3, 2:00 PM – 2:30 PM): Presented by Vivi Wang, Assistant Manager of Digital Products at MSC China, focusing on real-time data tracking, actionable supply chain insights, and digital customer tools.
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