Port of Rotterdam Authority Launches PortXchange


The Port of Rotterdam Authority recently launched a new company named PortXchange Products BV (PortXchange), the new company was unveiled on 8th August 2019. PortXchange has been established to offer the Pronto platform and application to ports across the world in the coming years. The separate company allows for partnerships to be forged with a variety of global leaders in the maritime industry.

Together with strategic partners A.P. Moller – Maersk and Shell International Trading and Shipping Company Limited (Shell), PortXchange will be offering Pronto to several ports outside the Netherlands.

The Port of Rotterdam aims to be the world’s smartest port, and PortXchange will contribute to achieving this goal as it provides a platform to create new strategic partnerships with ports, shipping companies and terminals, geared towards implementing smart digital solutions.

PortXchange will significantly improve the efficiency of port calls and help customers reduce their emissions – both in the port as well as sailing between ports.

The joint platform, Pronto allows agents, port authorities, shipping companies, terminals and other maritime service providers, the ability to optimally plan, execute and monitor all activities during a port call based on the exchange of standardized data. Also carbon emissions are also reduced due to the platforms just-in-time sailing.

Port of Rotterdam Authority CEO, Allard Castelein said, “By making our application available to ports across the world we can optimize the potential of digital solutions. The more ports use smart solutions, the more valuable these become. The establishment of a separate company for Pronto’s global rollout is an excellent example of this approach.”

Mr. Castelein also spoke about the partnership potential, “Pronto will be offered in several ports in Europe and the US before the end of the year. The ambition for the years ahead is to make Pronto available to ports worldwide. Partnerships with major international players like Shell and Maersk play a crucial part in making Pronto a global success.”

Shell Shipping & Maritime Vice President, Grahaeme Henderson added, “We are moving towards a global, end-to-end digitally connected operating environment for shipping, as in the airline industry. For example, at Shell, our onshore digital centre is able to analyse 500 data points a second in real-time from each ship we manage.

In partnering on Pronto, we can see opportunities to extend this work to optimizing port operations. The results of our trials so far have already shown the great benefits in increased efficiency, reduced fuel and operating costs, and lower emissions.”

A.P. Moller-Maersk Head of Operations Execution, Kent Stig Hagbarth said, “We see a significant need and opportunity to improve the collaboration, communication, and single data usage amongst port participants for optimized sailing and port calls for vessels. The aim of the Pronto platform, to enable just in time arrival and optimize the port stay of our vessels, not only enables us to increase schedule reliability to the benefit of our customers but also to achieve our goal of reducing our CO2 emissions.”

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Danny is currently a Digital Marketing and Content Creation Manager for Airfreight Logistics and Logistics Manager (LM) and is quite the foodie. He’s always on the hunt for new and exciting dishes to sample, and is never one to back down from a spicy challenge. His travels have taken him around the world, and he’s been able to experience many different cultures (and food).