MSC Joins White House FLOW Initiative to Improve Data-Sharing

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MSC Gülsün (built 2019) 23,756 TEU

Relying on a common digital infrastructure to connect the supply chain is vital to moving goods more efficiently. So, MSC is delighted to join Freight Logistics Optimization Works (FLOW): a new initiative led by the US Department of Transportation to improve information-sharing between key stakeholders.

MSC is pleased to be part of the Freight Logistics Optimization Works (FLOW) data-sharing initiative, launched at the White House on 15 March 2022. This major project will help to clear supply chain bottlenecks by improving freight information exchange between key stakeholders, leading to faster delivery times and reduced costs for consumers.

A diverse task force representing many stakeholders

FLOW includes 18 initial participants, with the aim of welcoming more in future. Representing diverse perspectives across the supply chain, partners include US-based port authorities, terminal operators, private businesses, logistics and warehousing companies, as well as the ocean carriers MSC and CMA CGM.

The FLOW partners will work together with the US Administration to develop a more efficient and transparent sharing of information. The idea is to create a new digital tool where each company can share accurate, cargo-related data in real-time.

“We are pleased to join and support the FLOW initiative led by the US Department of Transportation as we strongly believe that a common and interoperable digital infrastructure throughout the container shipping industry is a critical step to make supply chains more efficient, secure and resilient. Collaborating with governments and other key industry stakeholders is of paramount importance to MSC, and there is no doubt that this initiative will strengthen the foundation for the seamless, end-to-end exchange of information we all need to keep global trade moving today – and tomorrow,” said André Simha, Chief Digital & Information Officer at MSC.


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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.