Maersk enhances customer experience with brand-new Southeast Asia to Australia network


Maersk has unveiled its new Southeast Asia to Australia network, designed to improve schedule reliability and boost supply chain resilience for the region. Putting customers and their needs first, this new network will improve port coverage and offer greater protection against congestion and disruptions.

“Ocean transport is key to the Australian economy, and we are overly excited to bring improved supply chain solutions to our customers. This year marks our 30th anniversary in Australia, and we are grateful for the strong local relationships and the trust of our customers over the past three decades. During the COVID-19 pandemic, we have made significant investments in our network in Oceania to keep the supply chain moving. Introducing our new Australia/Southeast Asia network will restore the reliability and flexibility of our Australian customers’ supply chain. Our new network also offers a superior Australia coastal connection to enable domestic trade routes and multimodal transportation options for our customers in Australia,” said My Therese Blank, Maersk’s Head of Oceania Exports.

The network’s configuration has been reimagined after a careful review that drew on customer insights and exemplified Maersk’s commitment to continuous improvement. It is inspired by the hub and spoke model, resembling a bicycle wheel with delivery routes (the spokes) converging on a single hub. The network will comprise 16 ships across three services to minimise overlap while providing the best possible coverage.

Although the worst disruptions seen during the COVID-19 pandemic have eased, some will persist, and new challenges will emerge. However, Maersk’s investment in the new network provides a substantial buffer to mitigate the impacts of disruptions.

The three services that comprise the new network will connect the five main Australian ports of Adelaide, Brisbane, Fremantle, Melbourne, and Sydney to the world via the ports of Singapore and Tanjung Pelepas in Malaysia. They are the Greater Australia Connect (GAC), the Eastern Australia Connect (EAC) and the Western Australia Connect (WAC).

The new services will replace the Cobra and Komodo services and maintain critical connections to key international services. They simplify and connect customers’ end-to-end supply chains while future-proofing Australia’s international and domestic cargo connections.

“What has been a fundamental change in the design of the network is that we have put ourselves into our customers’ shoes. The primary principle guiding us throughout this process was the impact on the customer and how, as their trusted logistics partner, we can proactively foresee and eradicate potential risks. This new network will ensure we achieve exactly that – improving our services’ reliability and providing better protection in the event of disruptions,” said Ioanna Prassou, Maersk’s Network & Market Manager of Oceania Imports.

“We are looking forward to activating this new and improved network, which puts our customers at the centre and delivers on our promise to them. It will also demonstrate agility and care in connecting and simplifying our customers’ supply chains,” added Hrishikesh Milind Bapat, Head of Ocean Fulfilment, Australia Market for Maersk.

The first sailings under the new network are scheduled for March 2023.

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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.