Hapag-Lloyd has begun the installation process of its new tracking devices for the dry fleet container. The devices will be installed at the CMR depot in Wilhelmsburg, a district of the shipping company’s hometown of Hamburg. In the following months, the installation will begin in other container depots in North and South Europe, Asia, and the Middle East. Up to 200 depots worldwide will eventually equip 1.6 million dry containers, and according to the plan, a vast majority of Hapag-Lloyd’s dry containers will be outfitted with these devices by the end of 2023.
The tracking devices are able transmit data in real-time from each container, providing supply chains with a more transparent and efficient shipping process. Furthermore, additional features of the device offer location data based on GPS, ambient temperature measurement, and the latest energy-harvesting technology with low-power consumption techniques to ensure long service life with high-frequency data transmission.
“We are very excited to get started now. We are the first carrier in the industry to undertake such a far-reaching step towards the digitalization of container shipping. The containers leaving our depots with a tracking device will now be fully visible to us and, in the next step, to our customers as well – whether they are in a warehouse or moving on a truck, train or barge. We believe that the increased transparency has the potential to improve the management of strained supply chains for the benefit of our customers,” says Dr. Maximilian Rothkopf, COO of Hapag-Lloyd.
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