ZIM participates in Series A Financing Round in Hoopo

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ZIM Container Vessel

ZIM Integrated Shipping Services Ltd. has announced the completion of a Series A financing round in Hoopo Systems Ltd., a provider of cutting-edge tracking solutions for unpowered assets, in which ZIM participated. ZIM invested $5.5 million in Hoopo, alongside both existing and new financial investors.

Hoopo is a leading provider of asset and fleet visibility solutions, working on transforming unpowered assets into connected fleets, thereby helping businesses to easily track and manage their operations, inventory, and equipment more efficiently by providing real-time data and analytics. Hoopo’s solution is designed specifically for tracking and monitoring unpowered assets by leveraging a unique, power-efficient tracking technology that creates long-lasting, highly durable and affordable tracking units suitable for any fleet size. Hoopo’s Location Intelligence technology can be used across complex logistic operations such as transportation, aviation, waste management, and maritime. Customers using Hoopo’s solutions gain improvement in asset utilization and cycle times, identify bottlenecks, optimize operations for higher efficiency, and offer elevated customer experience.

Proceeds of this investment are intended to, among others, further develop Hoopo’s technology for the maritime industry, specifically dry containers, including the use of solar energy to power the tracking devices.

Eli Glickman, President and CEO of ZIM, remarked: “In a time when the ability to improve supply chains has proven to be a critical competency, we are pleased to embark on this new digital initiative. There are approximately 26 million dry containers worldwide, and Hoopo’s cutting-edge tracking technology has the potential to revolutionize the way industry players track their movement, enabling further optimization of container fleets. We look forward to working with the team at Hoopo on the implantation of this first-of-its-kind solution in our dry container fleet as well as promoting its adoption across the industry.”

Ittay Hayut, CEO of Hoopo, noted: “We are excited to form this partnership with one of the leading and most innovative companies in the maritime industry. This huge vote of confidence from new and existing investors, together with Hoopo’s technology and ZIM’s experience and knowledge, will allow us to transform dry containers into smart and digital fleets.”


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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.