DSV and New Balance expand collaboration with 60,000 sqm facility

New Balance

DSV and New Balance have agreed to expand their long-standing collaboration. With the new agreement, DSV triples the volume stored and distributed for New Balance in EMEA. To accommodate this significant increase in volume, a tailor-made and automated 60,000 sqm DSV warehouse facility in Venlo, NL, has been upgraded and is now inaugurated.

Since 2005, DSV and New Balance have worked together on multiple distribution facility projects to support New Balance’s business growth in EMEA. Now, the collaboration is being expanded significantly, and the millions of shoes and pieces of clothing that DSV is already storing and distributing for New Balance per year is now being tripled.

“I am pleased to announce the extension and expansion of our collaboration with New Balance in EMEA, which is a long-standing customer to DSV. The new agreement is an acknowledgement of our committed employees and the investment in a state-of-the-art automated setup that we have developed with New Balance on warehousing and distribution. The new tailored setup for New Balance in EMEA favours high customer satisfaction and enables both parties to grow the partnership even more in the future,” says Peter van der Maas, Executive Vice President, DSV.

For New Balance, the expanded collaboration enables them to meet the increased demand in EMEA. Mathias Boenke, Senior Vice President EMEA for New Balance, explains:

“The consistent quality and reliability of DSV have led us to further expand our work with them to keep pace with the changing needs of our consumers. DSV’s tremendous work and our continued investment in their logistics and warehousing capabilities, especially throughout the COVID-19 pandemic, positions New Balance EMEA to meet our ambitious growth goals.”

Efficiency through tailored automation and ‘goods-to-person’ methods

DSV and New Balance have worked closely together to update DSV’s existing Venlo warehouse facility, which has now been tailored to accommodate New Balance’s significant increase in volume. The new setup is made to ensure a high capacity as well as a flexible shuttle system for storage and retrieval, so the millions of extra pieces of goods that DSV will be managing for New Balance can be distributed efficiently from the warehouse to all parts of Europe.

“In our new warehousing setup, we are utilising state-of-the-art storage and innovative warehouse automation elements to meet the specific requirements and needs of New Balance and their customers. Furthermore, by including the new automated processes and ‘goods-to-person’ methods we increase efficiency, especially by being able to dedicate the resources of our professional staff to the most complex tasks at the warehouse and letting the automated solutions take care of the simple ones,” says Peter van der Maas, Executive Vice President, DSV.

DSV’s partner, Austrian KNAPP, is an advanced developer of intelligent automation solutions and has been the supplier of all automated and mechanised installations at the 60,000 sqm warehouse facility.

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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.