CEVA Logistics is rolling out an indigenous artist’s design across six long-haul trailers in Australia as the company carries out its Reconciliation Action Plan (RAP). The artwork represents a unique and visible expression of the RAP’s place in CEVA’s diversity, equity and inclusion efforts in Australia.
Putting Art in Motion on Australian Roadways
CEVA operates across Australia with a broad range of vehicles, and six of its largest 42-pallet B-double trailers have been selected for the artwork display. The trailers will operate on the east coast and Southern line-haul routes.
The artwork, entitled “Two long-neck turtles protecting their home”, was designed by Melissa Bell, a Gunditjmara and Yorta Yorta woman inspired by her background, totem and country. Like many of Bell’s other works, the artwork features the long-necked turtle, an animal that is both a cultural totem for her and a unique part of the Australian ecosystem.
RAP central part of local DE&I initiative
Since 2020, CEVA Logistics has been implementing its “Reflect” RAP in Australia as part of its local efforts around diversity, equity and inclusion. CEVA’s RAP is endorsed by Reconciliation Australia, the national authority that guides and educates organisations on the journey regarding race relations, equality, institutional integrity and the importance of historical acceptance. The CEVA Logistics RAP operates on four pillars: education, inclusion, employment and economic empowerment. While formal education has played an important part of CEVA’s RAP so far, the new trailer design adds another dynamic and artistic aspect to the company’s actions.
Katherine Ivosevic, vice president of HR and QHSE for Australia and New Zealand, CEVA Logistics, said: “Through our Reconciliation Action Plan, CEVA endeavours to positively impact our own organisation and the communities and environments we operate across. It’s so important that we celebrate the unique cultures represented in this part of the world and that we welcome and include all. Our CEVA team across Australia is proud of the work delivered and motivated to continue the journey.”
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