MSC will participate in Fruit Attraction 2026, taking place from 6–8 October at IFEMA Madrid, where the company will showcase its reefer transport, digital and integrated logistics solutions for the fresh produce sector.
The event is expected to bring together more than 121,000 industry professionals and over 2,400 exhibitors from around the world, providing a major international meeting point for fruit and vegetable producers, exporters, importers and logistics providers.
Supporting Global Fresh Produce Supply Chains
Backed by more than 50 years of experience in transporting perishable cargo and a global network of over 1,000 reefer specialists, MSC continues to develop solutions designed to support the movement of temperature-sensitive products across international markets.
At Fruit Attraction 2026, the company will highlight technologies and services aimed at maintaining product quality throughout the supply chain, including its MSC iReefer platform for real-time cargo visibility and Controlled Atmosphere solutions designed to help preserve freshness and extend shelf life.
Connecting Ocean and Inland Transport
MSC will also present its door-to-door logistics capabilities, combining ocean and inland transport to support fresh produce movements from origin to destination.
The company’s specialists will be available to discuss cold-chain optimisation, new trade opportunities and supply chain requirements, as well as digital documentation solutions such as electronic Bills of Lading (eBL).
Meeting the Fresh Produce Industry
MSC’s reefer experts will welcome customers and industry partners at Hall 4, Booth 4C17, where they will discuss tailored solutions for the transportation of fresh and perishable cargo.
Through its participation, MSC aims to strengthen relationships across the fresh produce sector while highlighting how its reefer network, digital tools and integrated logistics capabilities can support efficient and reliable global trade.
อัพเดตข่าวสารและบทความที่น่าสนใจในอุตสาหกรรมโลจิสติกส์ก่อนใคร ผ่าน Line Official Account @Logistics Mananger เพียงเพิ่มเราเป็นเพื่อน @Logistics Manager หรือคลิกที่นี่
