Maersk Partners with PUMA for First Semi-automated Omnichannel Fulfilment Distribution Centre in Chile

Maersk Global Key Partner PUMA

A.P. Moller—Maersk (Maersk) partners with Global Key Partner PUMA to operate the first semi-automated omnichannel fulfilment distribution centre in Santiago de Chile. The warehouse and distribution solution will provide PUMA with end-to-end visibility from its factories in the Asia Pacific region to its distribution centre in Chile, including the middle mile.

The site will be in strategic economic centres in Santiago de Chile, with quick access to the main highways and retailers in the region to help PUMA customers better serve their markets.

“We would like to thank PUMA for trusting us in supplying the first semi-automated omnichannel fulfilment solution in Latin America. This partnership is an important step towards our commitment to our integrator global logistics strategy, offering Puma unparalleled flexibility in inventory management across diverse regions. The solution is crafted to adeptly handle shifts in demand, facilitating the acceleration, deceleration, or redirection of inventory as necessary. This initiative aims to forge a resilient and adaptable supply chain for Puma, reflecting our dedication to delivering innovative market-responsive logistics solutions on a global scale,” said Dean Rodin,
Managing Director for the West Coast of South America at Maersk.

“At PUMA, we are committed to Chile and sports. We are here to stay, to continue growing, and we can only do so if we are ‘Forever Faster.’ We must be the most agile and flexible to reach first. This is where we will have the full support of a strategic partner like Maersk. Having Maersk as a strategic partner allows us to control our entire supply chain process, from factories to our stores. Furthermore, encountering a company with values similar to ours, where people always come first and where we feel passion for what we do every day, is where we have much in common as enterprises,” said Anibal Castro, Managing Director Chile & Peru at PUMA.

Maersk’s integrated logistics capabilities will allow PUMA to oversee inventories both at origin and in transit, including destination and other value-added services. The solution includes implementing the Maersk Warehouse Management System (WMS) – a user-friendly, cloud-based tool designed for seamless inventory life cycle management. This integrated system will offer real-time reports for complete control over order processing, reporting, and stocking. The system supports customer-driven customizations and tracks activities across one or multiple facilities, from dock arrival to customer delivery. By leveraging real-time data and advanced automation, the solution will optimize inventory management, order processing, and shipping logistics to provide PUMA with a unified and exceptional experience, enabling Maersk to expedite, decelerate, or redirect inventories as required.

Over the past 20 years, Maersk and Puma have developed an increasingly strategic relationship. The solution takes advantage of Maersk’s global network of logistics assets across all continents, which offers resilient and flexible end-to-end supply chain solutions, seamless customer engagement, and customized solutions.

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.