GSBN’s Cargo Release gains momentum in Europe

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Global Shipping Business Network (GSBN), an independent, not-for-profit technology consortium building a blockchain-enabled operating system designed to redefine global trade, has announced its expansion into Europe with Cargo Release piloting in Rotterdam in The Netherlands.

Cargo Release is GSBN’s proven blockchain-enabled application which offers a paperless, highly efficient, and transparent solution connecting everyone involved at the port of import, including shipping lines, consignees, their agents, and terminals. The announcement builds upon the rapid global momentum GSBN’s flagship solution has had following successful deployments in China and across Southeast Asia last year, serving over 10,000 customers to date.

Mr. Bertrand Chen, CEO at GSBN, said, “The rollout of Cargo Release in Europe is a significant milestone for GSBN and a testament to the growing pace of digital transformation in the shipping industry. The resilience and efficiency of supply chains have never been of greater importance, and the digital leap of the industry is key to achieving this.”

Involved in the pilot in Rotterdam are container terminal operator Hutchison Ports ECT Rotterdam (ECT), COSCO SHIPPING Lines, freight forwarder OOCL Logistics and global trade merchant, SUMEC.

Mr. Maarten van Kruijl, Assistant General Manager at COSCO SHIPPING Lines (Netherlands) B.V., said, “GSBN’s Cargo Release is an important next step in enabling a fully digital and secure collaboration between trusted parties in the logistics chain. GSBN fully understands our business and has provided good support in connecting all stakeholders.”

Mr. Kees Notenboom, General Manager of Sales at Hutchison Ports ECT Rotterdam, said, “Rotterdam is one of Europe’s busiest and most strategic ports, and ECT is always embracing initiatives to innovate further to improve the service and performance for our customers. In addition, GSBN provides the opportunity to connect global trading partners in the container supply chain, using blockchain technology to enhance security and traceability further.”

Ms. Xiang Chen, CEO at OOCL Logistics, said, “Freight forwarders have a unique opportunity to further enhance global supply chains through digitalisation and data. We are delighted to be the first freight forwarder partner of GSBN harnessing their Cargo Release solution to embrace information to serve all sides fully and ultimately achieve better outcomes for our customers.”

Mr. Wang Jian, Deputy General Manager at SUMEC Group, said, “As a diversified and international group, we continuously pursue greater efficiency, transparency, and resiliency of our supply chain. Blockchain technology offers unique benefits that improve the stability and efficiency of the supply chain. We are delighted to see that the GSBN Cargo Release product, previously rolled out in China, has been successfully launched in Europe. As a direct beneficiary of it, we look forward to more participants joining GSBN to jointly promote the shipping industry’s digital transformation.”

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.