Bolloré Logistics Partners with Winddle to Strengthen its PO Management Service

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Bolloré Logistics Winddle

Total end-to-end visibility has become essential in the overseas transport sector to ensure smooth operations. Winddle, a collaborative platform for supply chain management, is proud to announce its collaboration with Bolloré Logistics, a major player in the logistics and international transport sector. The aim is to optimise transport operations through integrated management of product orders and supplier collaboration.

Inbound coordination and end-to-end product visibility

Any player in the international transport sector knows just how important it is to have complete visibility of all supply chain operations since the slightest disruption in information flows can significantly impact their smooth running, with potential delays and additional costs.

In particular, collaborative end-to-end management of transport operations at the purchase/sales order and product/SKU levels enables shippers, suppliers and carriers to work on a common basis (and thus avoid duplication of data entry, non-centralised documents, etc.) and to coordinate efficiently the handover between the production and transport phases. Indeed, for Bolloré Logistics’ teams, gaining visibility over goods delivery forecasts submitted by suppliers enables them to anticipate transport flows more effectively and secure them.

“We’re getting more and more requests from our customers regarding visibility and management of purchase orders in all sectors of activity. Winddle’s flexibility enables us to integrate it easily with Bolloré Logistics’ TMS systems and to respond on a standard basis to the various customer SOPs,” emphasises Nathalie Léger, Global VP for the Beauty and Luxury Goods sectors.

Integrating PO management with the transport visibility that Bolloré Logistics has been providing its customers is key to better understanding their supply chain’s overall performance. Whether for forecasts or actual monitoring of dates, costs or environmental impact, indicators are available at the product, purchase order or sales order level.

With Winddle, Bolloré Logistics enables its customers to prioritise product better flows in the event of tension on transport capacity availability or to communicate quickly and effectively to stakeholders affected by a transport delay.

A very promising first deployment

Bolloré Logistics has already implemented the Winddle solution to manage orders for a French luxury cosmetics brand, replacing a PO management system based on shared files.

In just three months, more than 80 users (industrial logistics managers, transport managers, customs managers for the brand, and implant and origin managers for Bolloré Logistics) were onboarded on the platform to collaboratively monitor all operations from the announcement of product handover by suppliers to final delivery for several thousand shipments per year.

With personalised views and alerts for each user profile, suppliers automatically notified by the platform, centralised documents, and integration with Bolloré Logistics systems, the project has brought fluidity to daily collaboration between the cosmetics brand and its teams, at destination and origin. The customer now has a reliable, collaborative tool for coordinating supplier performance (OTD, OTIF, etc.) and transport performance (less recourse to air freight, cost optimisation, etc.).

More precise management of transport costs

After this successful first launch, Bolloré Logistics plans to go one step further by integrating the Winddle modules for automated, predictive calculation of unit approach costs and transport costs, as well as for invoice reconciliation. This opens up exciting new prospects for the ongoing optimisation of transport operations.

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.