CEVA Logistics, part of the CMA CGM Group, has announced a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most successful team in Formula 1.
CEVA Logistics will provide all logistics support services for the Scuderia Ferrari cars and equipment for Grand Prix events, as well as for the GT racing series and other Ferrari Challenge events.
Team Partnership agreement unites racing & logistics leaders
As a Team Partner of Scuderia Ferrari, CEVA Logistics will have its logo featured on the new 2022 Scuderia Ferrari single-seater, as well as on team trucks and driver and pit crew equipment and apparel. Scuderia Ferrari’s new 2022 F1 car will be unveiled on Feb. 17. In addition to the brand exposure from the Formula 1 series, CEVA Logistics will be visible in other series, including GT racing.
The Scuderia Ferrari team has been participating in all Formula 1 world championships since 1950 and holds the record for the most Grand Prix victories, having won 239 races and 16 World Constructors’ Championships. In addition, CEVA Logistics continues to expand its global leadership as part of its plan to become one of the Top 5 logistics players globally.
Formula 1 events regularly receive television viewership in the hundreds of millions each year. In addition, according to Nielsen Sports, the global racing series is expected to reach one billion interested people in 2022, growing by 20 percent (73 million) last year in 10 of the motorsport series’ key markets, which were Brazil, China, France, Germany, Italy, Russia, South Korea, Spain, the United Kingdom and the United States.
CEVA deploys global logistics capabilities for Scuderia Ferrari
Ferrari has chosen CEVA Logistics and its leading global network to ensure road and sea shipments for its cars and equipment to race sites worldwide. The Official Logistics Partner agreement covers both the F1 and GT racing series. In addition, CEVA will support car and equipment shipments to Scuderia Ferrari event destinations, as well as manage spare parts shipments in Europe and the global distribution of retail material. The 2022 Formula 1 world championship includes 23 global events beginning on Mar. 18 in Bahrain and ending on Nov. 20 in Abu Dhabi.
Both companies race toward decarbonization
Under the leadership of the CMA CGM Group, its parent company, CEVA Logistics, is strongly committed to protecting the environment. The CMA CGM Group has committed to becoming Net zero carbon by 2050. As part of its efforts towards decarbonization, CEVA currently offers customers alternative fuel options, including biofuel, LNG and biomethane in ocean cargo, sustainable aviation fuels for air cargo, and biofuels or even electric vehicles for ground transport. Those initiatives echo Formula 1’s trajectory towards sustainability. Since 2014, Formula 1 cars have been powered by hybrid engines. Starting this year, Scuderia Ferrari’s F1 engines will be powered by 10 percent ethanol fuel. By 2026, the race cars will be using biofuels, and by 2030, Formula 1 aims to be Net-zero carbon.
Mathieu Friedberg, CEO, CEVA Logistics, said: “The logistics industry is experiencing rapid change by adopting new technologies, and so is Formula 1. With the next era of racing coming in 2022, we look forward to working alongside Scuderia Ferrari in showcasing these advancements in logistics and racing. The Scuderia Ferrari team wants to top the podium by navigating each course with agility and efficiency. At CEVA Logistics, our course is the world, and we want to navigate it every day for our customers with the same agility and efficiency.”
Mattia Binotto, General Manager and Team principal, Scuderia Ferrari, added: “We are pleased to welcome CEVA Logistics as a new Team Partner to the Scuderia, a company with which we share the fundamental values of excellence, commitment, innovation and passion. In the world of motor racing, efficiency and organization are essential to achieve one’s goals in every area, and logistics play a vital role in our daily activity, both at the track and in Maranello. With CEVA Logistics, we can count on a company that not only operates at the highest level in its sphere of activity but is also particularly mindful of supporting us in achieving an objective that is key for Ferrari and Formula 1; namely becoming carbon neutral by 2030.”
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