ZIM Announces Agreement with Hoopo Systems

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ZIM Integrated Shipping Services Hoopo Systems

ZIM Integrated Shipping Services, a global container liner shipping company, announced an agreement with Hoopo Systems for the wide-scale deployment of cutting-edge tracking devices in its dry-van container fleet.

The deployment of Hoopo’s trackers puts ZIM at the forefront of technological innovation in this field. It underscores ZIM’s dedication to delivering unparalleled solutions to its customers, as this advanced solution offers comprehensive tracking information, including geofence alerts, open/closed door notifications and more while ensuring high reliability and durability and high cost and energy efficiencies.

In 2022, ZIM announced an investment in Hoopo Systems, a trailblazing company specializing in developing innovative tracking solutions for unpowered assets. Lately, Hoopo completed the development of hoopoSense Solar, its new product for the maritime industry, enabling ZIM to outline an extensive project to integrate these cutting-edge tracking devices into ZIM’s dry-van container fleet.

The decision to adopt Hoopo’s solution followed an exhaustive and meticulous evaluation process that entailed extensive pilot testing comparing the hoopoSense Solar with several of the market’s foremost tracking solutions. After this thorough and rigorous analysis, it unequivocally emerged that Hoopo’s solution excelled as the pinnacle of technological advancement and the most fitting choice to fulfil ZIM’s requirements.

Eli Glickman, President and CEO of ZIM, said: “We are delighted to witness the fruition of our investment in Hoopo’s unique technological solution. We are now ready to deploy their cutting-edge, durable, and cost-efficient tracking devices on a large scale. This deployment will significantly elevate our service levels, providing invaluable information to our customers while ensuring transparency and reliability.”

Ittay Hayut, CEO & Co-Founder of Hoopo, added: “At Hoopo, we understand that dry container visibility is not only a fundamental operational and logistics need but also a critical market requirement. Our unwavering mission has been to engineer a tracking solution for the maritime industry that delivers the most reliable data and boasts an extended lifespan to equal a container lifetime. In our design, we have prioritized our commitment to innovation by embedding highly advanced technologies while ensuring seamless updates as new technologies emerge in the future. Having ZIM as a strategic investor and a design partner reassured us that our solution provides a market-fit response to the industry’s evolving challenges and needs. We take pride in the agreement with ZIM, evidencing our offering of unparalleled value to our customers.

The ZIM global rollout is poised to install Hoopo’s top-tier tracking devices on its hundreds of thousands of dry-van containers.

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.