Sinolines, a subsidiary of the century-old China Merchants Group, is reinforcing its commitment to the Thai market with the launch of a dedicated vessel service between Thailand, Southern China, and Hong Kong. Starting mid-November 2024, this new service will offer Thai businesses a direct and exclusive connection to the Chinese market, underlining the company’s dedication to facilitating smoother and more efficient trade in the region.

As the sole operator on this route, Sinolines offers unparalleled control and flexibility, ensuring faster and more reliable delivery of your valuable cargo. Plus, with its own vessel, a modern 1,100 TEU ship, Sinolines can provide a more tailored and reliable experience for its customers. This dedicated service eliminates the complexities and potential delays associated with shared space on vessels, ensuring faster transit times and greater control over cargo movement.

The move from the Chinese shipper marks a significant milestone for its operations in Southeast Asia. Previously, the company partnered with other carriers to offer shipping services. However, it has now been operating in Thailand for just over a year with its own dedicated office and team. Fittingly, LM thought it would be a great time to talk with Mr. Ray Wang, Chief Owner’s Representative of Sinolines, Sinotrans Container Lines Co. Ltd., about the new service and the company as a whole to help Thai exporters learn more about their advantages.

Delivering Freshness with Speed

With a transit time of just 5 to 6 days from Thailand to Hong Kong, this new service is specifically designed to support Thai exporters of perishable goods. By offering rapid and reliable delivery, Sinolines ensures that time-sensitive products like fruits, vegetables, and seafood reach the Chinese market in optimal condition, maximising freshness and quality for consumers.

“This investment signifies our enduring dedication to the Thai market,” states Mr Wang. “By allocating a specialised vessel for operations, we are enhancing our service offerings. This initiative not only enables us to significantly improve delivery speed and reliability but also allows us to tailor our services to meet the specific needs of our customers, ensuring a truly personalised experience.”

“Don’t miss out on this opportunity! Be a part of history and secure your space on our maiden voyage. We invite all Thai shippers to experience the Sinolines difference firsthand,” he continued.

_{^{“This initiative not only enables us to significantly improve delivery speed and reliability but also allows us to tailor our services to meet the specific needs of our customers, ensuring a truly personalised experience.”}}

– Mr. Ray Wang, Chief Owner’s Representative of Sinolines –

Fuelling China’s Appetite for Thai Produce

This new service will significantly boost the thriving agricultural trade between Thailand and China. Thailand is renowned for its abundance of fresh produce, and China represents a massive and rapidly growing market for these goods. Sinolines’ dedicated vessel service will provide a fast and reliable channel for transporting a wide variety of Thai agricultural products to Chinese consumers.

Among the key exports facilitated by this service are some of Thailand’s most famous fruits, including the beloved durian, mangosteen, longan, and rambutan. In addition, a wide range of vegetables, such as fragrant Thai basil, crisp morning glory, and spicy chillies, will find their way to Chinese kitchens more quickly and efficiently. The service also caters to the seafood sector, ensuring that premium Thai seafood, like succulent prawns, firm snapper, and flavourful crab, arrives in China with its freshness preserved, ready to satisfy discerning palates.

A Legacy of Service and Expertise

Sinolines, officially known as Sinotrans Container Lines Co., Ltd., has a robust track record in the shipping industry. Established in Shanghai in 1998 as a subsidiary of CMES Shipping, Sinolines has consistently prioritised customer satisfaction and market-oriented solutions. The company has established a comprehensive network with subsidiaries, joint ventures, and branches across China and in key international locations like Hong Kong and Manila.

“Our extensive reach, coupled with a diverse service portfolio encompassing container shipping, multimodal transport, and integrated logistics solutions, has solidified Sinolines’ position as a leading provider in the Asia-Pacific region,” commented Mr Wang.

The company’s expertise in serving major ports across the Chinese Mainland, Hong Kong, Taiwan, Japan, South Korea, and Southeast Asia positions it perfectly to understand and cater to the unique needs of the Thai market.

Dedicated Support on the Ground in Thailand

To ensure a seamless experience for Thai customers, Sinolines has established a dedicated team of 15 sales professionals based in Thailand. This team is committed to providing personalised support and offering services in multiple languages to ensure clear communication and efficient problem-solving.

“Whether you need assistance with booking your shipment, tracking your cargo, or exploring customised logistics solutions, our team in Thailand is ready to help,” noted Mr Wang.

Sinolines’ parent company, China Merchants Group, boasts a rich history of over 100 years and holds a strong position in the global shipping industry. As a state-owned enterprise, the group is driven by both profitability and a commitment to supporting China’s economic growth. Accordingly, this new service will strengthen trade ties between Thailand and China, facilitating the import of essential goods like food and raw materials into China and providing Thai businesses with better access to the vast Chinese manufacturing sector.

Seamless Connectivity with Intermodal Solutions

To further enhance convenience and efficiency, Sinolines offers seamless intermodal connections, allowing customers to combine their ocean freight with integrated trucking and rail services. This comprehensive approach ensures smooth door-to-door delivery and simplifies logistics management for businesses of all sizes.

Expanding Intermodal Reach with River Barge Transportation

For customers in Bangkok, Sinolines offers an even more efficient and environmentally friendly option for transporting cargo to Laem Chabang Port. By utilising river barge transportation, businesses can bypass road congestion and reduce their carbon footprint while ensuring their cargo reaches the vessel seamlessly and on time. This innovative intermodal solution underscores Sinolines’ commitment to providing flexible and sustainable logistics options for its customers.

“We invite all Thai exporters to contact Sinolines to explore how these integrated solutions can benefit their business,” said Mr Wang.

A Commitment to Excellence

With this new dedicated service, Sinolines is poised to become a leading player in the Thailand-Hong Kong shipping route, offering a powerful combination of experience, reliability, and customer-focused service.

“At Sinolines, we are more than just a shipping company. We are committed to building strong and lasting partnerships with our customers. Our dedicated team is passionate about providing exceptional service and finding tailored solutions that meet the unique needs of each business. We are confident that our new dedicated service will provide a significant boost to Thai businesses looking to expand their reach into the Chinese market. Our aim is to ensure all our customers and partners feel valued and well-cared for,” concluded Mr Wang.

Contact Sinolines today to book your shipment and be part of this exciting new chapter.

---