Hapag-Lloyd launches its ninth Quality Promise: “Always Accessible”


With the launch of its ninth Quality Promise, “Always Accessible”, Hapag-Lloyd is addressing a key factor of customer satisfaction: quick accessibility when support is needed. Receiving millions of calls a year, Hapag-Lloyd recognizes the importance of a reliable and responsive phone service to maintain strong customer relations. Intending to enhance its accessibility, Hapag-Lloyd has set itself the ambitious goal to pick up customer calls within 12 seconds in at least 90 percent of the time and to ensure an overall call pick-up rate of 97 percent. To achieve these targets and to ensure measurability along the way, the carrier will gradually introduce new processes and systems worldwide.

“We have all experienced this: spending valuable time waiting for a call to be answered. Especially in business, customers cannot afford to waste time waiting. By promising to always be accessible, we are underlining our dedication to respond to our customers’ needs swiftly “, says Juan Carlos Duk, Managing Director Global Commercial Development. “Targeting a high level of customer service has always been a key aspect in our Strategy 2023. Picking up the phone fast, avoiding delays and significantly reducing abandoned calls is a huge step to enhance our customers’ experience when they contact our Customer Service. We understand that it is our responsibility to respect their time. “

To put its promise into practice, Hapag-Lloyd has started to standardize internal processes, reorganize contact points, and implement a new unified contact centre. A new case-handling system, together with an advanced phone system, provides the necessary options to personalize all communication. After a particular PIN, case or shipment number has been entered into the system, each customer will be connected directly to the right Customer Service expert. In future, every call shall proceed within seconds. Once rolled out globally, the phone setup will offer the same menu choices and functionality in each country, thus reducing any inconvenience or customer uncertainty.

Hapag-Lloyd offers insights on its performance on “Always Accessible “via its Customer Dashboard. Here, customers can track pick-up times and the number of abandoned calls on a global as well as on an individual customer level.

By promptly providing a tailored and industry-specific service, Hapag-Lloyd aims to strengthen its customer ties and move another step closer to its overall goal of becoming “Number One for Quality”.

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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.