Hellmann Worldwide Logistics Enhances eCommerce Fulfillment Operations with Robotics Innovation

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Hellmann Worldwide Logistics eCommerce Fulfillment

Hellmann Worldwide Logistics has taken a significant step forward in its innovation journey by implementing Geekplus robotics automated storage solutions at its eCommerce Center in Dubai CommerCity in collaboration with AI-RobotX MEA. This move marks a key development in the company’s strategic focus on integrating advanced technologies into its operations.

In 2023, Hellmann established a dedicated Innovation Hub to reinforce its commitment to embracing state-of-the-art logistics technologies. The recent deployment of robotics in Dubai is a testament to this initiative, aimed at increasing storage capacity, enhancing operational efficiency, and reducing delivery times for businesses in the region. By leveraging advanced technologies, including blockchain-based management systems, Hellmann is empowering a diverse range of industries to automate and expand their logistics services, facilitating growth and operational excellence.

Looking ahead, Hellmann plans to roll out additional robotics solutions globally, building on the success seen in Dubai to further enhance efficiency and scalability in its fulfilment operations.

Patrick Grzywa, Regional COO of Contract Logistics IMEA at Hellmann, commented, “The project underscores our ongoing commitment to driving innovation and leveraging smart technologies to improve business performance. It reflects our dedication to adapting to emerging customer needs while enhancing operational efficiency.”

Brian Lee, President of the EMEA Region at Geekplus, highlighted the collaborative nature of the project, stating, “This partnership exemplifies our shared vision of transforming warehouse management through cutting-edge automation, enhancing both efficiency and flexibility. By utilizing Geekplus technology, Hellmann is positioning itself at the forefront of innovation in order fulfilment solutions.”

Gabor Doka, COO of AI-RobotX MEA, expressed enthusiasm for the partnership, stating, “We are thrilled to partner with Hellmann and Geekplus on this exciting journey and look forward to growing together in the Middle East and beyond.”

This innovative approach by Hellmann aims to set a new standard in logistics and fulfilment, underscoring the vital role of automation in meeting the evolving demands of the eCommerce landscape.

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.