Revenue in the global fresh fruits market is projected to reach USD726.20 billion in 2024, growing at a rate of 6.42 percent annually (CAGR 2024-2029). In Asia, the market is anticipated to expand even faster, with an annual growth rate of 7 percent and reaching USD362.30 billion in 2024.

MSC, a leading container shipping company, will be at Asia Fruit Logistica (AFL) 2024 from 4-6 September at Hall 3, Stand 3E02 of AsiaWorld-Expo in Hong Kong. The company’s trade services, import and export experts from various key fruit markets, will be on hand to address its clients’ specific transportation needs, to support them in seizing the opportunities in this booming market. Its offerings encompass:

  • Global trade services including MSC’s new and revamped services providing competitive transit times and access to new markets.
  • Advanced cooling technology ensuring precise temperature and environmental control.
  • Energy efficiency reefers enhancing sustainabilityacross the supply chain.
  • Dedicated customer service ensuring the safe handling of the fruits.
  • Door-to-door cold chain solutions offering seamless delivery from farm to fork.

MSC’s Presentations: Get the Latest Insights on Fresh Fruit Trades to and from Greater China

As a leading hub for fresh fruit production and trade, Greater China is vital to the global market. MSC’s export and import experts, will share the latest insights on how the company’s innovative services and solutions can boost and refine fruit trades:

Date: 4 September 2024, Wednesday
Time: 2.30-2.45pm
Venue: MSC booth at Hall 3, Stand 3E02
Presenters: Sujie Li (Exports Manager to Europe, MSC Qingdao) and Alex Chan (General Manager, Sales, South China, Hong Kong and Taiwan)
Outline: With most fresh produce shipped via reefers, choosing a reliable shipping partner is essential. Join MSC’s experts to discover the company’s comprehensive global network, including its new trade services, and learn how they can boost exports from Greater China.

Date: 5 September 2024, Thursday
Time: 2.30-2.45pm
Venue: MSC booth at Hall 3, Stand 3E02
Presenters: Ronald Chen (Commercial Supervisor for Imports, MSC Shanghai) and Brian Shih (Assistant Manager for Imports, MSC Hong Kong)
Outline: Join MSC to explore its ocean trade services for importing global fruits into Greater China. At the same time, learn about its seamless intermodal solutions, including trucking and barge, designed to efficiently distribute fresh produce across the region.

Meet MSC’s Experts at AFL 2024

As a leader in refrigerated cargo, MSC carries over 1.9 million TEUs of reefer cargo annually, ensuring the safe delivery of fresh produce worldwide. With a focus on reliability, efficiency and sustainability, it remains a trusted partner for global fruits and vegetables trade.

Click here to schedule an appointment with MSC’s experts at AFL 2024 and gain exclusive insights during their sessions on fruit imports and exports.


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Thanapond Sukonthachart
Bo is a curious and eager learner with a passion for exploring the world. While she writes about the logistics sector, she also has a wide array of interests spanning science, public health, language, culture, and more. A bit of a foodie and always smiling, Bo brings enthusiasm and a broad perspective to her writing.