ZIM Innovations Boosts Global Smart Container Deployment with Hoopo Technology

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ZIM Hoopo

ZIM Integrated Shipping Services Ltd. has announced a significant enhancement to its operations with the accelerated global rollout of smart containers, leveraging the advanced capabilities of Hoopo’s hoopoSense Solar trackers. This initiative aims to improve visibility and transparency across the supply chain, responding to increasing customer demand for real-time data.

In a move to set a new industry benchmark, ZIM’s smart container solution offers comprehensive end-to-end tracking capabilities, including the inland transportation leg. This added dimension enables customers to monitor their shipments more effectively and receive accurate estimated time of arrival (ETA) updates, even after containers have left terminals or depots and are en route to final destinations.

The hoopoSense Solar tracker is distinguished by its exceptional battery life, exceeding 12 years, which aligns with the typical lifecycle of a shipping container. This innovation eliminates the need for frequent replacements, a significant cost-saving measure for logistics operations. Additionally, each tracker is equipped with a built-in door-opening detection system, providing 99% accuracy and enhancing cargo security by monitoring unauthorized access throughout the shipment’s journey. The device also meets ATEX-1 standards, making it suitable for various marine environments, including those involving LNG vessels.

Unlike conventional trackers that rely on external door sensors—often leading to increased costs and battery drain—Hoopo’s all-in-one solution simplifies installation and minimizes the risk of malfunction due to additional components. This advancement positions ZIM as a leader in reliability and cost-effectiveness within the industry.

Eli Glickman, President and CEO of ZIM, stated, “The global rollout of Hoopo’s technology is transforming container visibility. Our smart container services equip our customers with essential real-time data, facilitating improved decision-making and risk management while cargo is in transit. With Hoopo’s integrated door sensors, we are providing unmatched tracking visibility, further establishing ZIM as a pioneer in technological innovation within the shipping sector.”

Ittay Hayut, CEO and Co-Founder of Hoopo emphasized the impact of their technology: “Our advanced detection system marks a significant milestone in the industry. By integrating multiple sensors with cutting-edge algorithms, we deliver outstanding accuracy and reliability. With a solar-powered design and an extended battery life, our devices are set to revolutionize logistics for shipping lines.”

As the shipping industry increasingly recognizes the operational and financial advantages of smart containers, ZIM is leading the way by incorporating advanced telematics into its fleet. This partnership with Hoopo marks the dawn of a new era in shipping, characterized by enhanced security and real-time visibility across global logistics operations.

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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.