Maersk partners with Decathlon to enhance ‘last-mile’ service in Singapore

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Maersk Decathlon

Having implemented Decathlon’s 2Hour Click & Collect service, A.P. Moller – Maersk and Decathlon are now extending the partnership to cover the optimisation of Decathlon’s ‘last-mile’ delivery in Singapore. Furthermore, with the cooperation covering all Decathlon orders, Maersk will work to enhance Decathlon’s E-commerce capability, providing end to end logistics solutions as Decathlon’s dedicated logistics and delivery partner.

“Maersk Singapore has successfully customised and implemented a new solution to meet Decathlon’s E-commerce needs. Since the trial started, we have tweaked the delivery solution to ensure it runs seamlessly, with a 120% volume increase during this period. We are very proud to partner with Decathlon in handling fast-moving and high demand E-commerce delivery services,” said Rupesh Jain, Managing Director of Maersk Thailand, Malaysia and Singapore.

He added, “Maersk has been on a journey to evolve from ocean shipping service provider to a holistic logistic partner for our customers. Having a single, global logistics ecosystem enables our customers to ultimately shape their E-commerce supply chain into an advantage that delivers the best results for their business and consumers. Maersk aims to continuously cater to the ever-changing logistics needs to support Decathlon’s strategic progression.”

Last-mile delivery refers to the last leg of supply chain operations. It is a critical step for a quick and efficient shipment, which can help boost customer satisfaction.

Stephan Veyret, Decathlon Singapore Country Leader, said, “Maersk has been one of our key partners in the past years in Singapore and worldwide. At Decathlon Singapore, we like to work long-term with key selected companies to plan and co-build our supply chains, test, and co-invent new solutions. This is how we see our partnership with Maersk over the years to come, especially in the key and strategic last mile business.

Maersk offers an end-to-end solution with ‘last mile’ eDelivery provided by third parties. This provides Decathlon’s customers with real-time tracking and visibility of each parcel via a single platform. As a result, Maersk has successfully delivered orders within Decathlon’s promise of 2Hour Click and Collect to Decathlon consumers’ preferred pick-up location.

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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.