CULines joins GSBN to drive digital transformation


Shipping line China United Ltd. (CULines) joined GSBN on September 1 as the latest member of a consortium designed to include global trade participants of all sizes in shipping and logistics. CULines and GSBN successfully held the online signing ceremony of the cooperation agreement. CEO of GSBN Bertrand Chen and Chairman and CEO of CULines Raymond Chen presented the ceremony and delivered remarks.

CULines is a leading small to medium-sized shipping enterprise in China, which has seen a rapid rise up the Alphaliner ranking over the past three years. By early September this year, Alphaliner ranked CULines 28th among global container shipping operators.

As of March 31, 2021, CULines has launched over 30 container liner routes, covering 41 major ports in 18 countries and regions across Asia, America and Europe. As a result, the shipping line has one of the strongest footprints in the sector across the Taiwan Cross-Strait. Digital transformation is a key strategy for growth for the rapidly growing shipping line, which has been investing in its digital capabilities to enhance its service. Striving to build a deeply rooted brand in China while serving the global market, the shipping line currently provides services linking China to Southeast Asia, South Asia, Northeast Asia, Europe, North America, and Brazil.

GSBN is delighted to welcome CULines as the first non-founding shipping line member to its existing network of global shipping liners and other participants of global trade. CULines’ commitment to become more digital and engage with the global trade ecosystem aligns with GSBN’s ambition. As the latest member of the consortium, CULines can leverage GSBN’s blockchain-enabled operating system and Cargo Release to accelerate its digitalization journey by implementing eDO at ports in Mainland China and Southeast Asia in phases. In addition, CULines already plans to pilot and benefit from GSBN’s comprehensive data platform to increase delivery reliability, streamline operations, and embrace digital transformation throughout the shipping trade process.

The latest addition of CULines to the consortium is a remarkable moment, as GSBN is fully committed to collaborating with both its members and the wider ecosystem to lead the digital transformation of the industry and continue to expand its use cases. This is also the latest development in GSBN’s ecosystem, which has recently added 8 major Chinese Port Groups. GSBN looks forward to bringing the advantages of its consortium and operating system to global trade participants.

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Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.