CULines has officially launched its West Asia Company in Dubai, marking a significant step in its regional strategic development and reinforcing its commitment to the “Belt and Road” initiative.
The grand opening ceremony, attended by strategic partner Sharaf Group, agency representatives, customers, and guests, featured a traditional lion dance and a lion’s eye-dotting ceremony performed by Mr. Sharafuddin Sharaf and CULines Chairman Mr. Raymond Chen.
Mr. Raymond Chen outlined the company’s vision, highlighting Dubai’s geographical and resource advantages. The West Asia Company will serve as a regional operational base, focusing on network planning, operations, trade management, and strategic investments. This launch, following the establishment of an agency in India, strengthens CULines’ presence in India, the Middle East, and the Red Sea region.
The company aims to enhance its regional route network, improve operational efficiency, and strengthen partnerships to provide premium shipping services. The West Asia Company will act as a bridgehead to deepen CULines’ presence in regional markets, optimize resource allocation, and contribute to the “Belt and Road” initiative.
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