Orient Overseas Container Line (OOCL) is switching to Electronic Bills of Lading (eBL) in order to enhance the efficiency of the global supply chain, reduce the carbon footprint of each shipment, and bring customers the ultimate shipping experience.
Mr Kenny Ye, Chief Operating Officer of OOCL, commented: “OOCL has always been a pioneer in deploying the latest technology to drive a real, tangible improvement in operations. Switching to eBL not only allows us to deliver an enhanced shipping experience to our worldwide customers but also helps OOCL and our customers achieve multiple goals in terms of reducing costs, enhancing operational efficiency, and reducing the environmental impact of our activities. The launch of OOCL’s eBL demonstrates our commitment to the environment and high-quality services. It will continue to be part of our mission to develop and implement further technological advances to assist our customers in achieving the optimal shipping solution.”
OOCL’s eBL solution is powered by digital solutions provider IQAX Limited and built on Global Shipping Business Network (GSBN)’s blockchain platform. By leveraging this technology, eBL provides a digital channel for all involved parties to access the real-time status of the shipping process. eBL also guarantees the security, accuracy, and authenticity of data, as well as ensuring that data on the blockchain network is traceable and from a single source. OOCL’s eBL solution not only offers issuance of online Bills of Lading but also enables different parties such as shippers, cargo owners, forwarders and banks to manage the eBL and to perform title transfers, surrenders for delivery, status updates, and history reviews.
The adoption of eBL brings a revolutionary change in business operations. Bills of Lading are at the heart of global trade and an essential part of the shipment process, but they are also in an excellent position to benefit from exactly this kind of technological advance. Moving from a process of physical posting and collection of paper documents into the new eBL era will increase security and accuracy, reduce supply chain uncertainties and delays, and control costs.
As a core part of OOCL’s Environmental, Social, and Governance (ESG) goals, tackling the challenges of climate change and assuring sustainability are clear priorities. Switching to a paperless solution enables OOCL to help its customers eliminate waste generation and the consumption of forest resources and minimise their carbon footprint by avoiding the need to print and post paper documentation. The adoption of eBL marks another milestone in the sustainability journey of the company and the industry.
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