More than a thousand participants and 70 exhibiting companies gathered at the Global Cherry Summit, which is considered a key event for the cherry industry. The summit, held on April 25th, brought together producers, exporters, and other relevant actors in the business to discuss the variables that affect the global growth and development of this crop, including productivity, logistics, advertising, and trade.
One of the event’s main topics was the growth of the cherry industry in Chile, one of the biggest cherry-producing nations in the southern hemisphere. With Asia as the main market for this produce, experts shared their knowledge on the best ways to ship cherries, ensuring that this sweet cargo reaches its destination in perfect condition.
MSC, a leading shipping company with a wealth of experience in shipping cherries, sponsored the summit. MSC’s experts spoke about their Reefer solutions, extensive coverage, reliable and fast routes, local expertise, specialized equipment, and tailor-made services as the best option for cargo shipment for the upcoming cherry season.
The 5th edition of the Global Cherry Summit, organized by the Yentzen Group and the Frutas de Chile association, included prominent international speakers, analysis of emerging markets, and the various marketing strategies developed in different markets. The event was considered a great success and a must-attend for anyone involved in the cherry industry.
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