CMA CGM Group, a leading global provider of maritime, air, land, and logistics solutions, has extended its SEA REWARD loyalty program to the Asia Pacific (APAC) region. As of today, shippers from 20 APAC countries can earn rewards as they book their CMA CGM, CNC, and ANL shipments through CMA CGM’s “SpotOn” digital solution. The countries include China, Japan, Korea, Vietnam, Indonesia, Singapore, Thailand, Australia, and New Zealand.
SEA REWARD is the first loyalty program designed for shippers and rewards the regularity and volume of shipments made by CMA CGM customers using “SpotOn”. The digital solution simplifies the booking process with an instant quote, guaranteed price, and priority access to space on board the vessel. The SEA REWARD program offers four status tiers that reward customers’ loyalty with exclusive benefits, such as the ability to earn Nautical Miles that can be used to pay part of their invoices.
Olivier Nivoix, Group Executive Vice-President, Shipping, explained, “Our customers’ loyalty and trust mean the world to CMA CGM and deserve to be rewarded. We are thus launching SEA REWARD, an especially innovative and ambitious loyalty program offering exclusive benefits. Two years after introducing our online channel “SpotOn,” we continue supporting our customers with SEA REWARD. It’s simple: you ship, and you win. You book with us; you get rewarded!”
After joining the SEA REWARD program through their My CMA CGM account, customers booking via “SpotOn” can access the “Lieutenant,” “Captain,” “Master,” and “Admiral” status tiers. Since March, the program has been rolled out across Europe, the Middle East, East Africa, India, Pakistan, and the Levant and will soon be available in the remaining regions.
The APAC region is a major export economy, and with SEA REWARD, loyal CMA CGM shippers in the region can expect greater value and future savings. The CMA CGM Group offers its customers a comprehensive, increasingly efficient range of new maritime, overland, and air shipping and logistics solutions through CNC, its Intra-Asia specialist, and ANL, an Oceania leader. The Group delivers cargo worldwide, facilitating global trade as fast-growing Asian economies, such as Vietnam, Indonesia, and Thailand, increasingly become major trade partners to the world.
Bo Wegener, Chief Executive Officer of CMA CGM Asia Pacific, added, “We are grateful to all our shippers who have continued to entrust their container shipments with CMA CGM, CNC, and ANL. As we maintain your speed-to-market through SpotOn, we are hopeful that SEA REWARD will pay off for loyal and valued customers of CMA CGM.”
CMA CGM Group is committed to transforming the customer experience through digital innovation and has launched various initiatives to support its ambition. The Group’s international startup incubator and accelerator, ZEBOX, and the recently unveiled TANGRAM, the centre of excellence dedicated to training and innovation, are just a few of the initiatives. The SEA REWARD program is the latest addition to the Group’s efforts to reward frequent customers and actively support them.
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