A strategic cooperation signing ceremony was recently held at the headquarters of Cainiao Group, marking the collaboration between Cainiao Group and Guizhou Maotai Distillery Group Logistics Co., Ltd. (Maotai Logistics).
The two sides are committed to furthering partnership in the full-channel supply chain business for their brands, both domestically and internationally, online and offline, aiming to innovate supply chain operations, integrate resources, optimise solutions and enhance cost management and operational efficiency. Additionally, they will work towards digitalising logistics supply chains, reducing carbon, and developing emergency logistics.
Maotai Logistics, a subsidiary established in 2014 by Guizhou Maotai Distillery (Group) Co., Ltd., strives to develop standardised, digitalised, specialised and eco-friendly logistics services. Its primary objective is to support the Maotai Group, Maotai-flavor liquor production regions, alcoholic beverage manufacturers and sales companies by offering integrated supply chain solutions for the alcoholic beverage industry and integrated services for producing, supplying and distributing raw materials.
Per the agreement, the cooperation between the two entities involves a domestic supply chain, international supply chain and sustainable development, covering a wide range of business types, including warehousing and transportation, express delivery and last-mile distribution, cold chain, supply chain digitalisation and intelligence.
Leveraging Cainiao’s robust delivery network and doorstep delivery capabilities, the two sides will jointly provide comprehensive end-to-end distribution services in China, enhancing the overall consumer experience. In a joint effort, the two will develop an integrated cold chain logistics network, enabling consumers to enjoy enhanced product quality. By working together, they will create an efficient and robust supply chain, encompassing storage management, linehaul transportation, and last-mile delivery, to foster synergy throughout the entire chain and establish a holistic and integrated supply chain service framework for Maotai.
With a focus on supply chain digitalisation and intelligence, the two will establish an optimised and efficient distribution model within the warehousing and logistics arena to propel mutual growth. Through joint technological, hardware, and software development, Cainiao and Maotai will co-create a digitalised supply chain system, enhance their logistics and supply chain consulting capabilities, and continuously improve internal production and upstream/downstream supply chains. In addition, they will devote their efforts to driving the advancement of the logistics and supply chain industry through technology, further promoting the digital upgrading of supply chains, application of big data, intelligent decision-making, AGV and cross-sorting technologies. This will reduce the workload of frontline operators, cut costs and enhance efficiency sustainably.
Regarding international supply chains, Cainiao will leverage its world-class international supply chain operating capabilities to collaborate with Maotai Logistics in building an efficient, low-cost and flexible international supply chain for Maotai’s global expansion. They will also develop “one-stop clearance” capabilities to provide better customs declaration and clearance services.
Regarding sustainable development, the two entities will collaborate extensively on initiatives such as shipment in original/recycled packages, eco-friendly packaging materials, cardboard and bottle recycling programs, low-carbon operations throughout the supply chain and green logistics solutions to build a sustainable supply chain circular system. Moreover, the two sides will actively share their experiences in carbon reduction projects with the industry and different sectors of society, enhancing consumer engagement and encouraging wider participation to build environmentally friendly communities that are both cost-effective and inclusive. In addition, both parties will leverage their strengths in emergency logistics, warehousing networks and management capabilities to make sustained contributions to society at large.
In the future, Cainiao and Maotai will leverage co-creation pilot projects to benefit society with supply chain digitisation technologies, integrated warehousing and distribution, and international supply chain capabilities.
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