Land Transportation

Maersk and Blackbuck Partner to Digitize the Indian Containerized Trucking Market

Maersk and Blackbuck Partner to Digitize the Indian Containerized Trucking Market
Danny Gill

Maersk has announced its partnership with BlackBuck, India’s largest online marketplace for trucking, to provide an online marketplace for containerized trucking in EXIM logistics in India. The Indian government has set ambitions to reduce logistics cost from 14% of the GDP to less than 9% by 2022. The new platform will be owned and operated by BlackBuck with Maersk supporting BlackBuck to develop industry specific solutions. Maersk says the neutral platform will be open to the whole industry and will empower sustainable growth & efficiency by reducing touch points in the supply chain; thereby improving customer experience, matching demand-supply through the year and provide consistency in service delivery through real-time visibility and control.

Announcing the collaboration with BlackBuck, Arjun Maharaj, Head of Sales, Maersk South Asia, said, “Our customers are dealing with fragmented vendors with varying service levels of communication, geographical, financial & infrastructural dis-parities resulting in suboptimal supply chains. At Maersk, we have committed our-selves to working with partners who understand these challenges, match our set of values and have expertise in both logistics & technology.”

Speaking about the collaboration with Maersk, Ramasubramaniam B, Co-Founder & COO – Strategic Initiatives said, “At BlackBuck, over the last 4 years, we have developed our robust product & technology that maximises the billable kilometres of a truck, delivering higher realization to the truck owners & driving a low-cost transportation network to the shippers. Our product will add significant value to the EXIM containerised trucking industry in India that has the additional complexity of meeting the timelines of sea freight connections, apart from other regular trucking related challenges. Maersk with their industry specific knowledge and expertise, will help us trans-form this space through digitization.”

Maersk has set out on a digital transformation journey and amongst various other initiatives globally is the India-focused OceanPro accelerator program which was launched in 2018. The solutions developed by few of the start-ups in first cohort of OceanPro are already being implemented through various services to accelerate technology innovation in Shipping & Logistics industry in India and globally. The company launched the second cohort of OceanPro in July this year with a group of five start-ups. ‘’At Maersk, we are collaborating with such start-ups that will help us solve land-side logistics challenges in India by not only reducing costs but also creating efficiencies for all the stakeholders in the value chain” says Bhavik Mota, Head of Product, Maersk South Asia.

Land Transportation
Danny Gill

Danny is currently a Contributing Writer for Airfreight Logistics and Logistics Manager (LM) and is quite the foodie. He’s always on the hunt for new and exciting dishes to sample, and is never one to back down from a spicy challenge. His travels have taken him around the world, and he’s been able to experience many different cultures (and food).

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