TRUE Store ICONSIAM Implements Swisslog AutoStore Technology

TRUE Store ICONSIAM Implements Swisslog AutoStore Technology
Logistics Manager

One of the world’s leading providers of warehouse automation and software, Swisslog, recently announced the implementation of the first AutoStore system in Thailand, for the one of the country’s leading digital infrastructure companies, TRUE.

The new system was installed at TRUE’s flagship store located at one of Bangkok’s most high-end shopping malls, ICONSIAM. The store sells mobile phones, tablets and other accessories to customers via smart robotics. It is the first TRUE-shop in Thailand to adopt innovative smart technology.

Customers are able to view the system as the robots pick their purchased items from the 500 container bins, intelligently supported by Swisslog’s SynQ warehouse management system.

Head of Sales for Swisslog Thailand, Dhosapon Chaiyapornparn said, “We are very pleased to implement this project at the newly opened ICONSIAM. We worked together with TRUE’s designers on the store’s layout.“ He added, “This is our very first AutoStore project in Thailand, but we demonstrated our competence through the work that we have done in Singapore. TRUE was impressed with our experience and trusted us to deliver their first automated shop.”

True Corporation Plc, Executive Assistant to the Chairman of the Executive Committee & Chief Brand & Communication Officer, Dr. Papon Ratanachaikanont had this to say about the new technology, “True Branding Shop at ICONSIAM, covering 2,033sqm space on two floors, is truly one of the icons of the digital world. Our shop is proudly presented to impress the new generation in terms of technology, inspiration and motivation so that they can create new things that help them to compete in the international arena. All of this would not be achievable without the support from a partner like Swisslog which allows us to deliver this absolute experience to our customers.”

The TRUE shop at ICONSIAM also includes several other innovative services, such as vending machines that autonomously sell smartphones and other devices to customers.

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