TRUE Store ICONSIAM Implements Swisslog AutoStore Technology

TRUE Store ICONSIAM Implements Swisslog AutoStore Technology
Logistics Manager

One of the world’s leading providers of warehouse automation and software, Swisslog, recently announced the implementation of the first AutoStore system in Thailand, for the one of the country’s leading digital infrastructure companies, TRUE.

The new system was installed at TRUE’s flagship store located at one of Bangkok’s most high-end shopping malls, ICONSIAM. The store sells mobile phones, tablets and other accessories to customers via smart robotics. It is the first TRUE-shop in Thailand to adopt innovative smart technology.

Customers are able to view the system as the robots pick their purchased items from the 500 container bins, intelligently supported by Swisslog’s SynQ warehouse management system.

Head of Sales for Swisslog Thailand, Dhosapon Chaiyapornparn said, “We are very pleased to implement this project at the newly opened ICONSIAM. We worked together with TRUE’s designers on the store’s layout.“ He added, “This is our very first AutoStore project in Thailand, but we demonstrated our competence through the work that we have done in Singapore. TRUE was impressed with our experience and trusted us to deliver their first automated shop.”

True Corporation Plc, Executive Assistant to the Chairman of the Executive Committee & Chief Brand & Communication Officer, Dr. Papon Ratanachaikanont had this to say about the new technology, “True Branding Shop at ICONSIAM, covering 2,033sqm space on two floors, is truly one of the icons of the digital world. Our shop is proudly presented to impress the new generation in terms of technology, inspiration and motivation so that they can create new things that help them to compete in the international arena. All of this would not be achievable without the support from a partner like Swisslog which allows us to deliver this absolute experience to our customers.”

The TRUE shop at ICONSIAM also includes several other innovative services, such as vending machines that autonomously sell smartphones and other devices to customers.

More in Technology

Carrier Transicold Introduces Wireless Container Refrigeration Controller

Danny GillSeptember 20, 2019
Kerry Siam Seaport Launches New Mobile App

Kerry Siam Seaport Launches New Mobile App

Danny GillSeptember 19, 2019
Hamburg Süd Launches INSTANT

Hamburg Süd Launches INSTANT

Danny GillSeptember 18, 2019

OOCL Introduces New Advances to MyOOCLReefer Services

Danny GillSeptember 12, 2019
CEVA Logistics form Blockchain Partnership with IBM and Maersk

Kontainers Continues Growth Trajectory with Addition of Ceva Logistics

Danny GillSeptember 11, 2019
SeaCube and Globe Tracker to Supply IoT-Enabled Gensets to ONE

SeaCube and Globe Tracker to Supply IoT-Enabled Gensets to ONE

Danny GillSeptember 11, 2019
DB Schenker Completes Tests for the Nationwide use of Exoskeletons

DB Schenker Completes Tests for the Nationwide use of Exoskeletons

Danny GillAugust 13, 2019

Swisslog Shines Spotlight on Data-driven Automation and Advanced Warehouse Solutions

Danny GillJuly 19, 2019

Kontainers Announces Free Online Digital Forwarder Solution

Danny GillJuly 15, 2019
LM is the leading source of logistics and cargo news within ASEAN and is regarded as one of the most authoritative sources of information. Our subscribers keep up to date with the latest logistics news, views, features and events within ASEAN and beyond.
AFL Real Logo

Airfreight Logistics is the air cargo professional’s number one provider of news and information in ASEAN and around the World. To keep abreast of all the latest news and for in-depth features visit our website


Subscribe to our newsletter!

© 2015 Logistics Manager | About Us | Advertise | Subscribe | Contact | thai Thai Version