Ocean Carriers

Maersk to Launch Captain Peter Virtual Assistant in 2019

Maersk to Launch Captain Peter Virtual Assistant in 2019
Logistics Manager

The world’s largest container ship and supply vessel operator in the world since 1996, Denmark-based A.P. Møller – Mærsk A/S, is currently testing their soon to be launched Remote Container Management (RCM) platform named Captain Peter. A select group of Maersk clients are testing the platform to aid technical improvements, with an official launch planned for the first half of 2019.

Maersk Head of Global Reefer Management, Anne-Sophie Zerlang Karlsen explains, “Our goal is for the RCM product to look and feel like your favourite smartphone app. There is still a lot of paperwork and difficult processes in global trade. Captain Peter will help take care of some of this complexity, by seamlessly engaging with the customer from end to end in the supply chain.”

During its infancy period, Captain Peter will perform simple tasks including, sending live information via customers’ preferred channel, for example, SMS or e-mail, on container temperature, atmosphere conditions, and a timeline displaying the whole journey. If an issue arises that could cause shipments to be delayed, Captain Peter will inform the customer.

Upon the arrival of the container at the final destination, Captain Peter will check the state of the container and revert back to the customer. Maersk customers will be able to configure notifications to their specific needs.

Due to the advanced RCM technology customers are able to alert their supplier or have the shipment checked by local surveyors, potentially saving the customer millions of dollars in lost cargo, should any issues be detected.

Ms. Anne-Sophie Zerlang Karlsen concluded, “With the number of active users of the RCM platform constantly growing, the aspiration is for Captain Peter to gather enough information to be able to predict potential cargo damage and provide configuration suggestions before containers are shipped.”

Originally launched in September 2017, Maersk RCM provides transparency on information from 270,000 Maersk refrigerated containers equipped with machine to machine technology.

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