The world’s second-largest shipping line in terms of container vessel capacity, the MSC Mediterranean Shipping Company S.A. (MSC), has been assisting the producers and shippers of the gold kiwi fruit in Italy by providing increased market reach thanks to their global network.
The gold kiwi fruit has become increasingly popular around the world especially in China where demand for the sweeter cousin of the green Kiwi fruit has risen significantly.
MSC Reefer Manager for Italy, Vincenzo Tomassetti said, “The gold kiwi is emerging as an important export product for Italy. Demand is growing, particularly into China. MSC is responding to these trends by providing advanced reefer technology that is required by our partners and shippers to ensure the product reaches on time to its destination in perfect condition.”
MSC continues to invest significantly in new technologies and increase the growth of their container fleet as a result of growing demand for fruit around the world. With these new investments, MSC ensures the produce reaches customers in a prime condition regarding quality, freshness and firmness.
Shipments of the gold kiwi are carried out under cold treatment to maintain their freshness and prevent any interference from unwanted pests. Technicians from MSC monitor and manage the shipment to ensure the conditions are correct and that the cold chain is controlled 24/7 until delivery to the customer. The extra care is applied due to the gold kiwi being more delicate than its green cousin.
Further growth in China and Asia is expected over the next few years as the middle classes in these regions expand. With the new growth comes opportunities for both producers and shippers to collaborate with the shipping company to reach new destinations.
Mr. Tomassetti concluded with, “The long distances involved in this trade require specialized, thanks to our investments in leading reefer technology and solid expertise, MSC is able to transport kiwis from Italy to China ensuring they arrive in fresh condition.”