The new acquisition will help reinforce Hiab as the global leader in on-road load handling solutions and major step towards becoming the leader in cranes and preferred partner for their customers.
With headquarters in Minerbio, Italy, Effer is a well-respected boom crane manufacturer and employs over 400 staff. The company has a vast network to handle distribution with more than 100 dealers covering more than 60 countries around the world. With the addition of Effer Hiab will continue to strengthen their development and innovation competencies.
Effer will become part of Hiab’s global crane’s organisation but will continue to operate under their recognized brand. Lorenzo Cipriani, Managing Director will continue his role with Effer, reporting to Hiab Senior Vice President Cranes, Joakim Andersson.
Joakim Andersson had this to say about the acquisition “I am incredibly proud today to welcome Effer and its employees as part of the Hiab family. Bringing our two proud histories, strong brands and unique competence together will make Hiab and Effer stronger and able to even better serve our customers.”
Hiab President, Scott Phillips said, “It is in both of our companies’ DNA to innovate and now to truly lead this industry. I have no doubt, that combining our strengths will soon create tangible value to customers, partners, our people and combined business.”
“With Effer becoming part of Hiab, two organizations with strong cultures and committed employees come together. We will make sure to nurture our unique strengths, the combined talent and unlock our growth potential,” added Mr. Andersson
Managing Director Effer, Lorenzo Cipriani concluded with, “We are really proud to be part of Hiab. This represents a great opportunity for Effer to bring our passion, professionalism, and our solutions to a truly global scale and success.”