The world’s largest container ship and supply vessel operator, the A.P. Moller – Maersk Group recently launched their Instant Booking Confirmation service, the first of its kind in the container shipping industry.
As a result of the new instant booking confirmation, customers of Maersk are now able to complete their bookings in just a matter of seconds compared to previously having to wait up to two hours for confirmation.
Delays in booking confirmations cause uncertainty with the knock-on effect of extra workloads in managing supply chains for their customers, eliminating these delays was a top priority for Maersk who are the first in the industry to launch such a system.
A.P. Moller – Maersk Chief Commercial Officer, Vincent Clerc had this to say, “We are now making it as easy for our customers to book a container as booking a flight ticket. Instant booking confirmation makes it faster, easier and simpler for our customers to interact with Maersk. It is a milestone for the entire industry and a concrete example of how we are bringing our strategy to life when we improve the customer experience through seamless digital offerings.”
Maersk customers now have full visibility of the sailing options and vessel space available along with a list of depots with empty containers to choose from. One key benefit is the customer can be assured the booking will not be cancelled at a later stage.
Maersk along with the instant booking confirmation, have also launched introducing online booking via their own Maersk App. Now instant bookings can be made on a mobile device another functionality that has long been high on Maersk customers’ wish-lists, especially in emerging markets.
A.P. Moller – Maersk Global Head of Customer Experience & Service, Sonny Dahl said, “Maersk operates in several markets where mobile phones make up the primary working tool for the workforce. Here, Instant Booking Confirmation straight from the mobile phone will be a huge improvement for our customers’ supply chain managers – it will further enable trade in these markets.”
Currently in a beta phase the instant booking confirmation is available for all customers through the online booking modules of the Maersk Line, SeaLand and Safmarine brands.