Ocean Carriers

Maersk Announces Regional Carriers will go to Market Under One Brand

Maersk Announces Regional Carriers will go to Market Under One Brand
Danny Gill

A.P. Moller-Maersk has announced that effective October 1st 2018 Seago Line, MCC and Sealand, will see the brands adopt the name Sealand – a Maersk Company. The three intra-regional carriers of A.P. Moller-Maersk will look to build upon their common strengths and value propositions with this new integrated brand.

Mr. Bo Wegener

The company says that the rebranding will reduce the complexity towards customers thanks to a simpler brand identity, raise the visibility of product offering and focus marketing efforts and investments on one brand name, with one digital platform. Sealand – a Maersk Company, will continue to operate independently from Maersk and independent of each other.
The three companies will operate as Sealand Asia, Sealand Europe & Med and Sealand Americas – a Maersk Company.

“Our customers will continue doing business with the same dedicated, experienced and passionate people as today. We will continue listening to our customers and create mutual partnerships”, shares Bo Wegener, CEO of MCC Transport and future CEO of Sealand Asia – a Maersk Company.

Mr. Wegener added, “A strong brand equity is critical in a world that is becoming more interconnected and digital. One brand will ensure clarity for our customers on the differentiated offering Maersk provides on short sea routes.”

Ocean Carriers
Danny Gill

Danny is currently a Contributing Writer for Airfreight Logistics and Logistics Manager (LM) and is quite the foodie. He’s always on the hunt for new and exciting dishes to sample, and is never one to back down from a spicy challenge. His travels have taken him around the world, and he’s been able to experience many different cultures (and food).

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