A.P. Moller-Maersk has announced that effective October 1st 2018 Seago Line, MCC and Sealand, will see the brands adopt the name Sealand – a Maersk Company. The three intra-regional carriers of A.P. Moller-Maersk will look to build upon their common strengths and value propositions with this new integrated brand.
The company says that the rebranding will reduce the complexity towards customers thanks to a simpler brand identity, raise the visibility of product offering and focus marketing efforts and investments on one brand name, with one digital platform. Sealand – a Maersk Company, will continue to operate independently from Maersk and independent of each other.
The three companies will operate as Sealand Asia, Sealand Europe & Med and Sealand Americas – a Maersk Company.
“Our customers will continue doing business with the same dedicated, experienced and passionate people as today. We will continue listening to our customers and create mutual partnerships”, shares Bo Wegener, CEO of MCC Transport and future CEO of Sealand Asia – a Maersk Company.
Mr. Wegener added, “A strong brand equity is critical in a world that is becoming more interconnected and digital. One brand will ensure clarity for our customers on the differentiated offering Maersk provides on short sea routes.”