Wallenius Wilhelmsen ASA was stock listed in April 2017 on the Oslo Stock Exchange and combines the shipping assets of Wallenius Marine, Wilh Wilhelmsen, EUKOR Car Carriers and American Ro-Ro Carriers (ARC). Headquartered in Oslo, Norway, the Group currently operates around 130 vessels servicing 32 trade routes to 6 continents, a global inland distribution network, 77 processing centers, and 13 marine terminals. The consolidation of the Group companies allows the Wallenius Wilhelmsen group to provide better ocean coverage and service to their customers than they could provide as individual companies, and at the same time benefit from economies of scale and financial sustainability which makes the group stronger.
Following the successful stock listing in Oslo, the firm now operates in the market with four brands (Wallenius Wilhelmsen Ocean, Wallenius Wilhelmsen Solutions, EUKOR and ARC) with common values and where possible common procurement, sales and tonnage optimization.
Wallenius Wilhelmsen Logistics (WWL) has been split into two new brands; Wallenius Wilhelmsen Ocean (WW Ocean) representing its ocean business and Wallenius Wilhelmsen Solutions (WW Solutions) for land-based logistics business. The two new companies are now independently operated, yet firmly connected in the Wallenius Wilhelmsen group.
The purpose of the rebranding was to create a new identity for WWL in line with the segregation of the Ocean and the Land Based business as well as to create enthusiasm for the new Values and strategic direction of the Company among Employees.
We spoke with Mr. Gur Prasad Kohli, Vice President, Head of Sales, South Asia, and Mr. Poomsit Khunsit, General Manager, Commercial, Thailand at Wallenius Wilhelmsen Ocean about their goals for the company’s rebranding efforts as well as WW Ocean Thailand’s new role.
Following the company’s rebranding, WW Ocean and WW Solutions unveiled new logos, which are a reimagining of the original WWL logo. “Our new logo builds upon the strong and positive legacy of the names Wallenius and Wilhelmsen. The new logo has its roots with the traditional W, made up of two lines and a circle. The track-like lines symbolize the road or tracks made by automotive vehicles which is our principle product carried by our Ro-Ro vessels, and it also represents land-based logistics which our group of companies provide via WW Solutions. While the “O” stands for Ocean, it’s also associated with degrees and navigation, which is essential for ocean carrier operations. Furthermore, our sea-foam green color also represents the ocean and the grey color represents the soil or land,” said Mr. Gur.
Roll On – Roll Off Shipping: The Safer, Smarter Way to Ship Your Cargo
The Wallenius Wilhelmsen group presently operates a fleet of more than 130 modern roll on-roll off (Ro-Ro) vessels worldwide. The company’s modern Ro-Ro vessels can provide services beyond traditional Ro-Ro though, as the ships have been designed to be able to handle various types of extremely heavy cargo, out-of-gauge breakbulk cargo, as well as oversized vehicles. Ro-Ro is the safest, fastest and most cost-efficient way to transport breakbulk cargo. As the world’s most experienced and largest Ro-Ro carrier, Wallenius Wilhelmsen Ocean offers unmatched expertise in handling high, heavy and long loads. They offer a number of advantageous including:
In an effort to increase delivery precision and reduce lead times for our customers, Wallenius Wilhelmsen looks to continuously invest in improving the design of existing ships and new buildings with regard to capacity, fuel efficiency and reduced environmental impact.
Zero-tolerance policy against damage
Wallenius Wilhelmsen has a zero-tolerance policy against damage. This policy is enforced through best practices and continuous improvement of handling procedures through a Damage Prevention Programme, which ensures excellent quality of cargo handling as well as safe, efficient ocean transport.
Wallenius Wilhelmsen can arrange ocean transport to additional destinations that are not currently covered by their regular liner services.
Complemented outbound logistics services
As a complement to Wallenius Wilhelmsen’s global shipping services, customers can take advantage of their WW Solution for inland logistics services, such as inland distribution, equipment processing, vehicle processing and terminal services.
WW Ocean in Thailand
In Thailand, the government is investing in various projects to improve infrastructure and attract investment. WW Ocean is supporting these projects with their specialized vessels and equipment and in-depth knowledge of how to handle Project cargo safely. They have specialists that analyze, and design handling methods and equipment based on the dimensions and weight to make sure the safest and most secure solutions are utilized. With the support of WW Solutions in Thailand, the group can deliver an end to end solution through a single point of contact.
WW Solution is a leading provider of logistics solutions to manufacturers of cars, trucks and heavy equipment. In Thailand, Cambodia, Laos and Myanmar the company delivers a wide range of specialized processing services, world class supply chain services, trucking and terminal handling.
In Thailand, Cambodia and Vietnam, WW Ocean now provides ocean transportation as Commercial Agents for EUKOR Inc. from May 1st, 2018 onwards. That means the clients of both WW Ocean and EUKOR now have access to more ocean services, which will help them to reach more markets faster and easier. Customers can now ship to South and Central America, the Caribbean, East, South and West Africa, Persian Gulf and the Mediterranean and Myanmar as additional destinations through the EUKOR service.
Given that Thailand is one of the largest exporters of automobiles, Construction and Mining equipment to the world and is spending trillions of dollars on building infrastructure, Wallenius Wilhelmsen believes that they have a product that connects Thailand to the world.
Mr. Poomsit stated that, “After becoming the Commercial agent for EUKOR in Thailand, Cambodia and Vietnam we have a better product for our customers through a single point of contact and customer service. With our shared background, we believe that we can work very well together. Just like we’re performing in a band, where everyone has different instruments and roles, but it truly needs the synergy of everyone involved to work harmoniously and create music.”
Working Side by Side
Mr. Gur says, “WW Ocean is one of the global market leaders in terms of network coverage, fleet sizes and ranges, yet we work with the in-depth understanding of local needs. We ensure that our team works well together and with our customers. We will often send our team to customers site to conduct workshops to provide them with useful practical information for the ocean transportation of their High and Heavy cargo.”
With new global branding, Wallenius Wilhelmsen presents new ways of working and providing high quality services to meet the ever-changing logistics needs in the industry. In the same way, the new cooperation between WW Ocean and EUKOR in Thailand will also fulfill local needs and help customers to effectively expand their market coverage worldwide with the global quality services.