Tigers, based in Hong Kong, has recently opened a flagship e-store for Air Filters & Air Intake manufacturers K&N Engineering. The new store will be placed on their Tmall online marketplace. This new move is to support K&N’s goal to enter the Chinese e-commerce market.
Managing Director for Tigers in China, Paul Huang said, “China is the largest e-commerce market in the world, with over 380 million online shoppers, and it is predicted that within the next ten years over 50 percent of China’s purchases will be conducted online. With this e-commerce service, Tigers can help brands, such as K&N Engineering, develop channels to explore new markets, optimize input costs, and improve market share and operation performance, without having to worry about language, personnel setup, or legal representation. We handled the setup and design of the K&N Engineering store on Tmall and will develop bespoke marketing strategies to promote the products through campaign management, promotions and special offers, performance analysis, and customer service.”
Tigers will manage the new store and develop omni-channel sales capabilities, along with providing customer service, content creation, product content optimization and develop target demographics through promotion and marketing activities.
K&N Engineering China Sales Manager, Billy Su said, “We launched the Tmall project to increase K&N Engineering’s presence in China, and to create a streamlined purchasing experience for Chinese customers. Tigers’ e-commerce track record was put to expert use to develop our new Tmall shop, and to develop a sales strategy and marketing and online customer service solutions. We are expanding in China thanks to Tigers’ experience in supporting brands to enter the regional market.”
K&N Engineering’s freight forwarding to China from the USA and their e-commerce fulfillment from their Shanghai warehouse is also handled by Tigers.