Sector News

K&N Engineering Opens Store on Tigers Tmall e-Platform

K&N Engineering Opens Store on Tigers Tmall e-Platform
Logistics Manager

Tigers, based in Hong Kong, has recently opened a flagship e-store for Air Filters & Air Intake manufacturers K&N Engineering. The new store will be placed on their Tmall online marketplace. This new move is to support K&N’s goal to enter the Chinese e-commerce market.

Managing Director for Tigers in China, Paul Huang said, “China is the largest e-commerce market in the world, with over 380 million online shoppers, and it is predicted that within the next ten years over 50 percent of China’s purchases will be conducted online. With this e-commerce service, Tigers can help brands, such as K&N Engineering, develop channels to explore new markets, optimize input costs, and improve market share and operation performance, without having to worry about language, personnel setup, or legal representation. We handled the setup and design of the K&N Engineering store on Tmall and will develop bespoke marketing strategies to promote the products through campaign management, promotions and special offers, performance analysis, and customer service.”

Tigers will manage the new store and develop omni-channel sales capabilities, along with providing customer service, content creation, product content optimization and develop target demographics through promotion and marketing activities.

K&N Engineering China Sales Manager, Billy Su said, “We launched the Tmall project to increase K&N Engineering’s presence in China, and to create a streamlined purchasing experience for Chinese customers. Tigers’ e-commerce track record was put to expert use to develop our new Tmall shop, and to develop a sales strategy and marketing and online customer service solutions. We are expanding in China thanks to Tigers’ experience in supporting brands to enter the regional market.”

K&N Engineering’s freight forwarding to China from the USA and their e-commerce fulfillment from their Shanghai warehouse is also handled by Tigers.

More in Sector News

Creating a Cleaner and Greener Logistics Industry

Danny GillJune 5, 2018
DHL-eCommerce-and-Shopee-form-New-Partnership-in-Thailand11

DHL eCommerce and Shopee form New Partnership in Thailand

Logistics ManagerMay 8, 2018
Hansa Heavy Lift Ships Subsea Cargo for Oil and Gas Project

Hansa Heavy Lift Ships Subsea Cargo for Oil and Gas Project

Logistics ManagerApril 30, 2018
DHL Expands Global e-commerce Fulfillment

DHL Expands Global e-commerce Fulfillment

Logistics ManagerApril 24, 2018
Siemens Gamesa Supply 39 Onshore Wind Turbines in France

Siemens Gamesa Supply 39 Onshore Wind Turbines in France

Logistics ManagerMarch 22, 2018
Panalpina Energy and Project Solutions Team Up for Big Move

Panalpina Energy and Project Solutions Team Up for Big Move

Logistics ManagerFebruary 16, 2018
Gigantic Shiploader Transported by Hansa Heavy Lift

Gigantic Shiploader Transported by Hansa Heavy Lift

Logistics ManagerFebruary 12, 2018

Panalpina and Saudi Conglomerate Al Rushaid to form Joint Venture

Logistics ManagerJanuary 5, 2018
Inttra

iCargo Alliance Joins INTTRA’s Network

Logistics ManagerNovember 30, 2017