Poseidon’s pharma ocean freight program went live at the IQPC Temperature Controlled Logistics Conference in London. Speaking at the launch, Mr. Alan Kennedy said: “This is a completely new approach to pharma-logistics fulfilment which harnesses the collective knowledge and power of the entire supply chain to drive innovation, realise efficiencies, improve safety and, ultimately, save money. It’s the difference between an outdated logistics chain that pillages profit and a new one that creates competitive advantage and adds value.”
Mr. Kennedy pointed out that although the Poseidon partnering model is unique in pharma-logistics it is an approach that has been employed with great success in other industries: “The barriers to adopting this ‘one-team’ approach are all in the minds of those who fail to see, or refuse to see, the clear benefits. Integrated supply chains are increasingly the norm in those industries that need better supply chain efficiency and agility in order to adapt to an environment of constant change, whether driven by competition, product life cycles, technical innovations, or disruptive forces.“
Poseidon takes the form of a strategic supply network comprising all the principal actors involved in transporting a pharma product by sea. Designed from the ground-up, it involves shippers, logistics companies and suppliers all being seated around the same table as equal partners. This up-front involvement of all the stakeholders helps create a sense of empowerment and a teamwork culture.
Poseidon’s Mark Edwards, responsible for operational aspects of the program, clarified the market that Poseidon is targeting: “Poseidon is aimed at any shipper of pharmaceuticals that wants to enter, or increase its presence in the ocean freight market. By coming into the Poseidon program a pharma company will get immediate access to the combined expertise and experience of some of the industry’s leading ocean freight practitioners. Add to this the fact that they will be proactively involved in the forward design and continuous improvement of the program and it becomes a unique opportunity”.
He continued: “Poseidon will be offering a series of off-the-shelf, GDP-compliant, fully-insured, door-to-door sea freight solutions with both full-load and part-load options. By essentially providing a one-stop-shop it allows shippers to focus their energies on working as part of the Poseidon team to continuously refine and streamline the service.”
The group says that the choice of Logistics and Supply Partners for their program has been the most challenging part of setting up the program with each candidate party being subject to a rigorous pre-qualification and selection process. “Poseidon Partner organisations must not only be of the highest technical competence but must be committed to working in a collaborative environment, must be adaptable to change, and must be prepared to continuously challenge the status quo,” said Mr. Kennedy. “All network participants are aware of their interdependency and accept the fact that a failure of one is a failure of all.”