Contract Logistics

Pharma Ocean Freight Enters New Waters with Poseidon

Pharma Ocean Freight Enters New Waters with Poseidon
Danny Gill

Poseidon’s pharma ocean freight program went live at the IQPC Temperature Controlled Logistics Conference in London. Speaking at the launch, Mr. Alan Kennedy said: “This is a completely new approach to pharma-logistics fulfilment which harnesses the collective knowledge and power of the entire supply chain to drive innovation, realise efficiencies, improve safety and, ultimately, save money. It’s the difference between an outdated logistics chain that pillages profit and a new one that creates competitive advantage and adds value.”

Mr. Kennedy pointed out that although the Poseidon partnering model is unique in pharma-logistics it is an approach that has been employed with great success in other industries: “The barriers to adopting this ‘one-team’ approach are all in the minds of those who fail to see, or refuse to see, the clear benefits. Integrated supply chains are increasingly the norm in those industries that need better supply chain efficiency and agility in order to adapt to an environment of constant change, whether driven by competition, product life cycles, technical innovations, or disruptive forces.“

Poseidon takes the form of a strategic supply network comprising all the principal actors involved in transporting a pharma product by sea. Designed from the ground-up, it involves shippers, logistics companies and suppliers all being seated around the same table as equal partners. This up-front involvement of all the stakeholders helps create a sense of empowerment and a teamwork culture.

Poseidon’s Mark Edwards, responsible for operational aspects of the program, clarified the market that Poseidon is targeting: “Poseidon is aimed at any shipper of pharmaceuticals that wants to enter, or increase its presence in the ocean freight market. By coming into the Poseidon program a pharma company will get immediate access to the combined expertise and experience of some of the industry’s leading ocean freight practitioners. Add to this the fact that they will be proactively involved in the forward design and continuous improvement of the program and it becomes a unique opportunity”.

He continued: “Poseidon will be offering a series of off-the-shelf, GDP-compliant, fully-insured, door-to-door sea freight solutions with both full-load and part-load options. By essentially providing a one-stop-shop it allows shippers to focus their energies on working as part of the Poseidon team to continuously refine and streamline the service.”

The group says that the choice of Logistics and Supply Partners for their program has been the most challenging part of setting up the program with each candidate party being subject to a rigorous pre-qualification and selection process. “Poseidon Partner organisations must not only be of the highest technical competence but must be committed to working in a collaborative environment, must be adaptable to change, and must be prepared to continuously challenge the status quo,” said Mr. Kennedy. “All network participants are aware of their interdependency and accept the fact that a failure of one is a failure of all.”

 

Contract Logistics
Danny Gill

Danny is currently a Contributing Writer for Airfreight Logistics and Logistics Manager (LM) and is quite the foodie. He’s always on the hunt for new and exciting dishes to sample, and is never one to back down from a spicy challenge. His travels have taken him around the world, and he’s been able to experience many different cultures (and food).

More in Contract Logistics

GAC to Open Operations Base at KIZAD

GAC to Open Operations Base at KIZAD

Logistics ManagerDecember 19, 2018
Yusen Logistics Establish Lao Operations

Yusen Logistics Establish Lao Operations

Logistics ManagerDecember 18, 2018
DSV Canada Breaks Ground on New Logistics Facility

DSV Canada Breaks Ground on New Logistics Facility

Logistics ManagerDecember 18, 2018
Tandem Global Logistics Network Expand their Middle East Coverage

Tandem Global Logistics Network Expand their Middle East Coverage

Logistics ManagerDecember 11, 2018
DSV Open Sixth Office in Indonesia

DSV Open Sixth Office in Indonesia

Logistics ManagerDecember 11, 2018
DHL Study Helps Develop New Strategies For the Last Mile

DHL Study Helps Develop New Strategies For the Last Mile

Logistics ManagerDecember 11, 2018
Kuehne + Nagel Launches myKN

Kuehne + Nagel Launches myKN

Logistics ManagerDecember 4, 2018
Trans Global Projects Deliver to British Rothera Research Station in Antarctica

Trans Global Projects Deliver to British Rothera Research Station in Antarctica

Logistics ManagerDecember 3, 2018
Geodis Appoints Ashwani Nath as New Head of e-commerce

Geodis Appoints Ashwani Nath as New Head of e-Commerce

Logistics ManagerNovember 27, 2018
LM is the leading source of logistics and cargo news within ASEAN and is regarded as one of the most authoritative sources of information. Our subscribers keep up to date with the latest logistics news, views, features and events within ASEAN and beyond.
AFL Real Logo

Airfreight Logistics is the air cargo professional’s number one provider of news and information in ASEAN and around the World. To keep abreast of all the latest news and for in-depth features visit our website www.airfreight-logistics.com

UpMedio

Subscribe to our newsletter!

© 2015 Logistics Manager | About Us | Advertise | Subscribe | Contact | thai Thai Version