Material Handling

VIDEO: Crown Equipment Boosts Cocoa Processor Guan Chong’s Capacity by 50 Percent 

VIDEO: Crown Equipment Boosts Cocoa Processor Guan Chong’s Capacity by 50 Percent 
Danny Gill

One of the world’s largest cocoa processors, Guan Chong Bhd, is using Crown material handling equipment to help it keep up with the world’s growing appetite for chocolate.

Guan Chong produces cocoa-derived food ingredients, including cocoa mass, cocoa butter, cocoa cake and cocoa powder. They run a busy material handling operation exporting products to Europe, the Middle East, China, Japan and other Asian countries from its facility in Pasir Gudang, Johor, Malaysia, using a full material handling solution from Crown for over 10 years and plan to continue expanding their operation utilizing the brand.

Assistant Logistic and Warehouse Manager Tenh Swee Kheng said the use of Crown material handling equipment, which includes Crown’s pantograph-equipped double-deep reach trucks, has resulted in substantial efficiency increases across Guan Chong’s operations.

“Using Crown lift trucks has added more than 50 per cent to our capacity, so it creates a lot of savings in material handling,” Mr. Kheng said. “We have a number of these units in our warehouse and they are helping our operation to run more smoothly.”

“Of course, the equipment is very reliable and also our staff is very happy with the Crown trucks because they have safety factors built-in to the design; good visibility and a strong alert when reversing for picking and storage.”

Guan Chong is expanding its operations on new frontiers and has continued to place Crown at the centre of its material handling operations. “We’ve also invested in Crown equipment in the next country where we’re setting up operations, which is Indonesia,” he said. “I think it’s a very good partnership in terms of the support Crown can offer our business. Guan Chong has been in business for 30 years and we’ve been using Crown material handling equipment for the last 10. I think that continuing with the brand is a way to help grow our business in the future. Crown is definitely the brand I would promote for high density, high-reach storage.”


Material Handling
Danny Gill

Danny is currently a Contributing Writer for Airfreight Logistics and Logistics Manager (LM) and is quite the foodie. He’s always on the hunt for new and exciting dishes to sample, and is never one to back down from a spicy challenge. His travels have taken him around the world, and he’s been able to experience many different cultures (and food).

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