Bolloré Logistics has partnered with Oro Inc. to offer one-stop B2B e-commerce sales and processing service solutions. The partners say the innovation creates an enhanced means for multichannel retailers to do business with customer companies, and simplifies and speeds order preparation, handling and delivery procedures orchestrated by Bolloré Logistics.
Under the partnership, OroCommerce platforms are tailored to the specifics of B2B activity and are augmented with Bolloré Logistics’ LINK collaborative information network. LINK provides real-time tracking, inventory, first and last mile status and other updating, using the constant input of maritime, air and road transporters, warehouses, customs and other supply chains actors. LINK is already used by 5,300 customers, 20,000 specific users per month and receives 400,000 views per month.
“B2C e-commerce sites have become the ambassadors of retailers’ online presence, and we import and adapt those efficiencies to simplify and increase B2B experience and activity,” explains Frédéric Serra, solutions director for Bolloré Logistics. “We then go further by integrating our transport and logistics expertise and IT assets into the offer, providing processing service and visibility from order placement and management to final destination delivery.”
“Next step for us is to integrate well-known payment gateways in order to provide a complete, end-to-end offer for B2B” explains Ludovic Laungani, regional e-commerce solution for Bolloré Logistics Asia Pacific.
The partners mentioned that the new service also provides cross-fertilization between clients’ popular consumer sales sites and enhanced B2B platforms, forging front-to-end logistics, transport and tracking management that can also be used for B2C activity.