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Cover Story

Profreight Bridges the Generation Gap with Fresh Ideas

Profreight Bridges the Generation Gap with Fresh Ideas
Panthita Phensawang

Today’s leading logistics providers have been evolving their business strategies to better align themselves with their customers’ goals. By providing a wider range of integrated services and operating with latest technologies, as well as improving the management model within the organization, allows them to meet the specific logistics needs of customers.

As a leading logistic provider for more than 30 years, Profreight has been developing their service model to rapidly meet the expanding needs of customers, from ASEAN Rail Express, warehouses and distribution centers for duty free products, to overweight cargo transportation. In response to the changes in the industry and Thailand’s expanding development, the company is looking forward to the next generation, and encouraging them to study and learn logistics to ultimately enhance their organization.

We spoke with Ms. Nicha Ratanachinda, Management Trainee of Profreight, on this concept and how she views working in the logistics industry is evolving from the perspective of someone from the generation just entering into the workforce.

Freight Space

After graduating from Queen Mary University of London in the Department of Business Management, Ms. Ratanachinda joined Profreight as a Management Trainee who is responsible for the areas of sales, e-Commerce services, as well as the management of Freight Space, a new project from the company which is committed to meeting the lifestyle and work place preferences of the newest generation in the logistics industry.

“I have worked as a Management Trainee at Profreight for three years. My main responsibilities are to provide services and coordinate with clients to find suitable solutions to meet their needs. In addition, I am in charge of setting up a new meeting place and coffee shop called Freight Space, which is a new project for the company. We have observed that the new generation prefers a space that they can talk to customers with in a relaxed atmosphere. Freight Space has been designed to be the center for connecting Profreight with customers to discuss and share information, including getting to know new people in the same industry as well,” Ms. Ratanachinda said.

Apart from food and beverage services, Freight Space can also be used for work, meetings and socializing with customers. There is also a Thai post office to facilitate e-Commerce operators. “Consumers are more likely now to place orders online, because it is such a convenient and fast ordering channel. Express shipping is the most popular choices for e-Commerce operators. Therefore, Profreight has partnered with Thailand Post and launched Thai Post Office Bangna 202 in Freight Space to support the growth of e-Commerce businesses. The company will manage everything on its own, and it’s a great way to create confidence for customers who use the services,” added Ms. Ratanachinda.

Online Connection

Ms. Nicha Ratanachinda, Management Trainee of Profreight

The working style of the newest generation focuses on a relaxed atmosphere, and with wireless technology it allows them the ability to work anywhere, anytime. As Ms. Ratanachinda is part of the new generation working in the logistics industry, she explains how working online in these types of spaces enhances the organization’s services to be more efficient.

“Profreight now has a more refined online working model in terms of both information and operations. For instance, the company has started its e-Commerce platform in Africa on www.gmarketafrica.com.”

“Moreover, Profreight has added an online communication channel for customers in order to get feedback from them more easily. This makes the relationship between the service provider and customers stronger. The company has updated our website to be up-to-date for customers to choose the right services for their business. We are also on social media, such as Facebook and LINE, enabling our customers with the ability to communicate with us at any time and at their convenience.”

Learning Together

Although Profreight focuses on innovative approaches, the creativity and perspective of working from the newest generation, the company still pays great attention to experienced staff in the industry. There are often several generations working together in one organization in the industry, and an age gap can sometimes cause friction. Profreight says that they have learned to understand the work preferences of each generation. These differences have been adapted to build understanding and unity. This helps make it possible for everyone to work together happily and bring success to the company.

“Our workplace now has many facilities and is more flexible than ever before. This is the result of combining the work methods of previous and the new generation. Our experience in logistics may not be as great as other personnel who have work with us for almost 30 years, but that is part of our advantage. We have a great opportunity to work with the experienced people in the industry like Mr. Suwit and Mr. Rasami, but the most important thing working in this industry is to provide the right solution for customers. We work together to find the best solution for their product or business, before proposing the solution to the customer to provide the best service possible to them,” said Ms. Ratanachinda. “No matter your associates age, exchanging ideas creates benefits that can bring great success to the organization when we all work together.”

From left: Mr. Vorachit Ratanachinda, Ms. Nicha Ratanachinda, Ms. Napassorn Asavasangsidhi and Mr. Chanon Asavasangsidhi

With a broad vision and focus on potential development and the creativity of the new generation, Ms. Ratanachinda, Mr. Vorachit Ratanachinda, Mr. Chanon Asavasangsidhi , and Ms. Napassorn Asavasangsidhi, the newest generation of Profreight executives, have brought together these ideas to maximize the benefits to the organization. In addition, this company continues to support the work of established teams by introducing the traditional working model with modern technology. In addition to providing new services to meet customer needs, it also helps to increase their customer base to a younger generation that will continue serve them well into the future.

Cover Story
Panthita Phensawang

Panthita Phensawang, or Mhew, is an experienced writer who enjoys using her words. When she isn’t glued to a computer screen, she spends time watching movies and listening to K-pop music and plans trips to exotic foreign countries. Writing for Airfreight Logistics, she gets to see what goes on behind the scenes of how her online purchases get delivered to her door.

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