The CMA CGM Group recently unveiled their new ambition and brand image.
“An extraordinary entrepreneurial adventure, CMA CGM is a family business which has become a world leader in just 39 years. Today it unveils its new ambition through a new slogan, a new visual identity and new graphic identity. This new ambition reflects our values of initiative, boldness and imagination, our ability to innovate and our determination to continue the Group’s development.” says Tanya Saadé Zeenny, Executive Officer of the Group.
The group says that 2017 is a landmark year for them
, opening a new chapter in their history with the nomination of Rodolphe Saadé as CEO of the Group, the launch of OCEAN Alliance, and the potential acquisition of Mercosul in Brazil.
This new ambition must be reflected in the Group’s image, and a change of the logo was needed to reflect that. This is the eighth logo change since the company was founded in 1978. CMA CGM says the logo exemplifies the power and energy of group. It is built on a unique typography and two new colors, recalling the French national colors. It was designed by the company Brandimage. All the brands of the CMA CGM Group will adopt this new typography, bringing coherence and strength to the Group’s entities.
A new visual was also released “to go beyond all imaginable borders.” This visual symbolizes CMA CGM’s values: initiative, boldness, imagination and integrity. It shows the Group’s energy and ability to innovate. It is resolutely turned towards the future and innovation and reinforces their image worldwide. It was developed by DDB Dubai.