With L’Oréal’s ambitious growth objectives in the country, the main challenge Bolloré Logistics faced was to design and implement a flexible and tailored logistics solution. Bolloré Logistics went to the drawing board and conceived a complete and optimized logistics solution, ideally located in the Casablanca hub, that incorporates the specific needs from each of L’Oréal’s product categories and matches the different needs of their customers.
The solution includes the importation process, reception, storage, inventory, value added services up to order preparation. Bolloré Logistics says their quality warehouse that is fully equipped with pallet racking & adequate handling material, 3-level mezzanine and an area dedicated to the co-packing of promotional products aligned with L’Oréal’s sustainability programme, Sharing Beauty With All.
Following a successful ramp up, the operation went fully live in June 2016 and supports L’Oréal’s business growth with improved physical supply chain operations. Further enhancements are already planned with the implementation of Bolloré Logistics SQUARE WMS solution (based on WMOS from Manhattan Associates), as well as new operational technologies coupled to optimized operational processes.
“The collaboration of the Bolloré Logistics and L’Oréal teams allowed for a smooth ramp up of the new operation with seamless transition from the previous warehouse provider to Bolloré Logistics. The new solution will support the growth of our business in Morocco and we count on the operational excellence of Bolloré for the years to come”, explained Philippe Raffray, Managing Director, L’Oréal Morocco.