Coffee is one of the most widely traded goods in the world. Each year, roughly nine million tonnes are harvested globally and exported around the world. About one in every hundred containers on board of Hapag-Lloyd vessels is filled with whole or ground coffee beans – and this figure is steadily rising. As one of the most experienced and largest liner shipping companies active in this market, Hapag-Lloyd is currently intensifying its coffee-related activities.
“Coffee is an extremely sensitive natural product. The crucial factor for our customers worldwide is having a transport that is smooth, professional and tailored to the desires of each individual customer,” says Thorsten Haeser, Chief Commercial Officer (CCO) of Hapag-Lloyd AG. “The global coffee market is growing, especially in Asia. For example, we are seeing rising demand for coffee in countries such as China, Japan, Taiwan and Korea. Hapag-Lloyd is working intensely on additional sales measures to be able to serve its coffee customers even more flexibly and professionally.”
For a deeper look into the world of coffee transport, take a look at the video below: