45 years after its small start as a shipping line representative, Eastern Maritime (Thailand) Ltd., or EML, has grown perpetually into a leading organization in the Thai ocean freight industry.
At its inception in 1971, EML’s pioneers, Mr. Y.C. Chang and his Thai business partner, invested into becoming Pacific International Lines’ (PIL) representatives. Originally starting with only seven staff members, the organization has grown and expanded its range of services, as well as boosting the number of staff which is now over 140 strong. EML now represents PIL, Malaysian Shipping Corporation Sdn.Bhd. (MSCorp), and Advance Container Lines (ACL). In addition to being shipping line representatives, EML provides feeder service, dangerous cargo service, project logistics, and reefer service.
LM had the chance to speak to EML’s Executive Director, Mr. KB Lim and Mr. Pradit Khunkritiyakorn, Managing Director, about the organization’s direction in service and its secrets to 45 years of success.
Partnerships that Last
Choosing the right logistics service provider is a vital step to success for many businesses. Having the right logistics business partner not only helps to guarantee logistical safety and punctuality, but also creates reliability and trust with clients. Choosing the right logistics service provider also means that a business is more likely to move along smoothly with its plans.
EML is an organization that helps shipping lines and other clients conduct their business efficiently and in a timely matter. This is reflected in EML’s extensive clientele, including PIL, MSCorp, ACL, BMT Pacific (BMTP), and Erawan Multimodal Services (EMS).
“What has always brought EML success is our partnership with good shipping lines who value their promises to their clients in terms of services, rotations, and punctuality. For example, our client PIL highly values the relationship with their clients. This makes EML’s job easier as PIL’s representatives create a trustworthy relationship between their clients and us,” said Mr. Pradit.
EML’s mission is to provide an efficient and punctual service that answers client demands. Nowadays, as PIL’s representative, EML serves cargo transportation to many trading routes around the world via an extensive service network. EML’s strong points lie in its competitive rotations, which allow EML to offer a distinct range of services.
“EML emphasizes on responding to the demands of our clients more than the market trends. Other shipping lines tend to compete in boasting bigger vessels, but we are more interested in covering more destinations. Furthermore, EML offers specific services belonging to PIL, including emerging markets and other competitive markets. Some examples of this are rotations we have in Africa, the Middle East, and the Red Sea region. What sets us apart from others is our ability to change a challenging destination into part of our regular distinct service and coverage network,” said Mr. Lim.
EML Is Our Family
Other than forming good business partnerships that allows the organization to expand; EML’s team members are the driving force of the organization’s service excellence and has allowed them to become one of the industry’s leading service providers.
Treating every team member like family and with mutual respect makes EML team members work more harmoniously within the organization, and allows EML to retain their talented team members. Today, EML still has three of its original team members on board from 45 years ago, and a number of those who have been working with the organization for 20-30 years. Others have been with EML for at least 5-10 years as well.
Mr. Lim says, “We don’t consider our team members just our employees. We value our employees like our family members. This is why our team members are happy to work with us. Furthermore, we regularly hold CSR and team-building activities to get our team members involved with their co-workers and the organization. This makes our team members feel happy to work here, which yields greater productivity.”
Mr. Pradit added, “Another factor that EML’s success stems from our team members whose dedication and team spirit results in greater work efficiency and leaves lasting impressions with our clients.”
EML regards its team members as family members, and cares for their cargo as if it was their own. EML’s clients can rest assured that their cargo will be delivered safely and punctually. The evidence of service excellence can be seen in a number of the organization’s loyal customers who have been using their service for many decades. Furthermore, the honesty that EML extends to its clientele is another driving force that has allowed the organization to reach the frontline of Thailand’s ocean freight industry.
Mr. Y.C. Chang, Honorary President Eastern Maritime (Thailand)
“I am honored to congratulate EML on our 45th anniversary. Throughout its 45 years of operation, the organization has grown and given our industry a good reputation, even through fluctuations in the economy. With its flexibility and strength, EML has gracefully stood against the test of time.
I have to thank my colleagues and all of our allies in the industry for their support through all the years. EML would never have accomplished so much without our clients, ports, Thai Customs, and our allying associations in the logistics industry who have chosen our service for their clients on both ends of cargo transportation.”
Mr. Peter Chang, President Eastern Maritime (Thailand)
Congratulations to EML on its 45th Anniversary. We always look forward to developing and innovating our services to offer our clients the timeliest service possible.
EML has made great investment into becoming a leader in ocean freight service software and technologies, and to elevate our multimedia efficiency to optimize our business. Furthermore, our Human Resources department has emphasized on developing all of our team members’ technological skills. We firmly believe that the investment in our team members technological skills will help elevate EML’s workforce potential to the top of the Thai ocean freight industry.
With nearly half a century of experience gained, EML has expanded our services and network in order to answer our clients’ different demands. For example, an ocean freight service for non-vessel operating common carrier (NVOCC), customs clearance, land-based transportation, warehousing, and supply chain solutions.
As EML’s President, I am proud to see the growth of EML over the years, as well as other industrial associations, and our team members who have been here through the years. I want to give thanks to everyone who is involved in bringing EML to where stands today, and I look forward to continued growth in the future.”